Dynamic pricing for ski lifts: Current status, benefits and models

Dynamic pricing for ski lifts: Current status, benefits and models

In the last 2 years, the number of European ski resorts using dynamic pricing has more than tripled: from 5 to over 15 (see fig. 1). On top of this trend, we’ve taken the opportunity to provide an overview of the reasons that lead ski resorts to introduce dynamic...
2 years of Dynamic Pricing: Increased online share and pleased guests

2 years of Dynamic Pricing: Increased online share and pleased guests

Zermatt Bergbahnen AG has renewed their two year-long collaboration with Smart Pricer. In our interview, Sandra Zenhäusern, Director of Marketing and Sales at the Zermatt Bergbahnen AG, explains the effects dynamic prices have had on the successful Swiss ski lift...
3 Ways Ski Lifts Can Better Reach Their Customers

3 Ways Ski Lifts Can Better Reach Their Customers

We have asked Prof. Philipp Lütolf from Lucerne University of Applied Sciences what information Swiss ski lifts collect about their guests and how this impacts customer communication. The answer is clear; Prof. Lütolf sees much potential for ski lifts to better...
SRF: Trend of Dynamic Pricing in Swiss Ski Resorts

SRF: Trend of Dynamic Pricing in Swiss Ski Resorts

The SRF, the largest electronic media house of German-speaking Switzerland, has interviewed our CEO Christian Kluge about the development of Dynamic Pricing in Swiss ski resorts. Read the whole Interview here: Dynamic Pricing in Ski Resorts SRF: Mr Kluge, why are more...