In the last 2 years, the number of European ski resorts using dynamic pricing has more than tripled: from 5 to over 15 (see fig. 1). On top of this trend, we’ve taken the opportunity to provide an overview of the reasons that lead ski resorts to introduce dynamic...
Zermatt Bergbahnen AG has renewed their two year-long collaboration with Smart Pricer. In our interview, Sandra Zenhäusern, Director of Marketing and Sales at the Zermatt Bergbahnen AG, explains the effects dynamic prices have had on the successful Swiss ski lift...
The Engadin St Moritz Bergbahnen have been very satisfied with the introduction of Dynamic Pricing, which they called the “Snow Deal”. As a result of the positive effects, they want to continue using the system in the next season, according to a report by...
St Moritz Upper Engadin introduced a new flexible pricing model for the winter season 2018/19. In the new model, the price for day and multi-day tickets varies according to demand. Furthermore, the time of booking also affects the price. Early bookers, who purchase...
We have asked Prof. Philipp Lütolf from Lucerne University of Applied Sciences what information Swiss ski lifts collect about their guests and how this impacts customer communication. The answer is clear; Prof. Lütolf sees much potential for ski lifts to better...
The SRF, the largest electronic media house of German-speaking Switzerland, has interviewed our CEO Christian Kluge about the development of Dynamic Pricing in Swiss ski resorts. Read the whole Interview here: Dynamic Pricing in Ski Resorts SRF: Mr Kluge, why are more...
