More Early Bookers, More Balanced Demand, Higher Revenue per Ticket
The Dual-Country-Skiing-Region — the joint ski area of Nauders, Schöneben and Watles, spanning 159 kilometers of slopes and 41 lifts across the border between Austria and Italy — wasn’t willing to leave ticket revenue to chance. With a data-driven pricing strategy across top, high, and low season, this case study shows how online pre-sales, capacity utilization, and revenue per lift ticket can be actively steered. “With Smart Pricer, we were able to generate significant additional revenue while maintaining a consistent and customer-friendly pricing structure,” says Christian Maas, Chairman of the Board of Schöneben AG.
Key Challenges
Strengthening early bookings
Increasing the share of early online sales to over 40 percent, improving planning reliability for the season ahead.
Balancing demand across the season
Generating more demand outside peak times to noticeably ease pressure on peak days.
Increasing revenue per ticket
Raising the average revenue per lift ticket sold — without making pricing confusing for guests.
The Result? See for Yourself.
Based on a ticketing analysis with price simulations, clearly defined minimum and maximum prices, and automated price optimization across the entire winter season, the Dual-Country-Skiing-Region achieved noticeable improvements in revenue, the share of online bookings, and booking lead times — all with strong guest acceptance. The full numbers are waiting in the complete case study.