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FISU WORLD UNIVERSITY GAMES 2025: Targeted pricing strategies and market research insights
BERLIN – November 2024 The FISU World University Games, previously known as the Universiade, is a prestigious international multi-sport event held every two years since 1959, bringing together student athletes from all over the world. As one of the largest multi-sport...
BAYER 04 LEVERKUSEN: A Comprehensive Review of Price Sensitivity Studies and Ticketing Strategy
BERLIN – April 2024 Not only is Bayer Leverkusen brilliant on the pitch this season, but they are also leading the standings in the sport of business. As part of their continuous review and optimization strategy for ticketing, the newly crowned Bundesliga champions...
THE POWER OF TRANSPARENCY: Spotlighting Price Fairness in Dynamic Pricing
INNSBRUCK, BERLIN – April 2024 Price, sales volume and costs are the three most important factors for profitability and form the essential part of the profit equation. By optimizing these factors, a company can increase its profitability and ensure its long-term...
“HOT TOPIC” DYNAMIC PRICING: Smart Pricer guest at TicketingPodcast.com
BERLIN – February 2024 Filippo Scanzano, Country Manager DACH for Attractions, Sport & Entertainment at Smart Pricer, was recently a guest at TicketingPodcast.com, the international podcast for ticketing managers. Hosted by Carl-Erik Michalsen Moberg, CEO of...
PRICE TRANSPARENCY AND VISITOR ENGAGEMENT: A project by Universum Bremen in collaboration with Smart Pricer
BERLIN – Dezember 2023 UNIVERSUM BREMEN - A SCIENCE CENTER WITH A CLEAR PHILOSOPHY Universum Bremen, with its clear philosophy "We for others!", focuses not only on fascinating experiences and knowledge transfer, but also on fair and transparent pricing. The focus...
DYNAMIC PRICING IN THE LIVE ENTERTAINMENT INDUSTRY: Between debates and innovation potential
BERLIN – Dezember 2023 Dynamic pricing is an exciting and, at times, emotional topic that is increasingly gaining attention in the live entertainment industry worldwide. An exclusive industry survey conducted by leading B2B publication MusikWoche with various...