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Smart Pricing Blog Posts
My personal view on the current state of business
To all of our customers, readers, and followers: Hopefully this post finds you and your family, friends and colleagues well. This crisis is impacting all of us in ways that we could never expect. By talking, listening and coming together, we can support each other and...
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Dynamic pricing for ski lifts: Current status, benefits and models
In the last 2 years, the number of European ski resorts using dynamic pricing has more than tripled: from 5 to over 15 (see fig. 1). On top of this trend, we’ve taken the opportunity to provide an overview of the reasons that lead ski resorts to introduce dynamic...
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Live entertainment venues reconsider their ticket pricing strategy
Whether it’s a concert hall, theatre or opera house, finding the right ticket pricing strategy is no easy feat. In the last few years, there has been a rise of new pricing schemes in the live entertainment industry. More and more venues have started to challenge their...
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The What & Why of Pay-What-You-Want Pricing (in Ticketing and Beyond)
No doubt you’ve noticed it too: Pay-what-you-want (PWYW) pricing initiatives are popping up more and more. The past years have seen the rise of theatres, museums, zoos and other ticketing businesses letting customers pay as they want. For some companies there could be...
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2 years of Dynamic Pricing: Increased online share and pleased guests
Zermatt Bergbahnen AG has renewed their two year-long collaboration with Smart Pricer. In our interview, Sandra Zenhäusern, Director of Marketing and Sales at the Zermatt Bergbahnen AG, explains the effects dynamic prices have had on the successful Swiss ski lift...
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SRF: EV Zug introduces fully-automatic Dynamic Pricing with Smart Pricer
The SRF, the largest broadcasting company of German-speaking Switzerland, has interviewed Patrick Lengwiler, managing Director at EV Zug, about the implementation of fully-automated Dynamic Pricing as the first sports club in Europe. Patrick Lengwiler explains that...
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