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DIGITALIZATION TURBO DYNAMIC PRICING: How the price strategy enhances digitalization and digital transformation
BERLIN, INNSBRUCK - MARCH 2023Dynamic pricing for ski pass products promise four main effects: Significant increase in revenue Significant increase in the sale of tickets through online channels Increase in visitor numbers during off-peak times and better distribution...
Pricing Day – The first pricing conference on the mountain for decision-makers from the mountain
Innsbruck, Obergurgl – January 2023. Premiere at 2670 meters above sea level The first Smart Pricer Conference was a complete success. Under the motto "Pricing on the mountain - for the mountain", hosts Christian Kluge (CEO, Smart Pricer), Stefan Richter (Country...
Dynamic pricing for ski resorts: An overview of the benefits during inflation
Difficult initital situation for winter tourism Winter tourism is directly affected by developments such as inflation and price increases in the energy sector. Mountain ropeways are therefore once again facing new challenges, and the number of ski resorts introducing...
Ski ticket pricing for mountain ropeways – Three strategies to deal with uncertainties for winter 22/23
After finishing winter season 21/22, planning for winter 22/23 has already begun. Similar to the previous season, this one is also characterized by great uncertainties: How will inflation develop? What impact will the Ukraine war have?To what extent will our operating...
The best post-COVID Reopening Strategies for Ticket Venues
With mass vaccination programmes gathering pace and lockdown measures in some countries being gradually eased, the thoughts of businesses across Europe are turning to what the post-COVID economic landscape will look like. Like most sectors, it has been a long, hard...
Return of foreign guests, shorter winters and digitalisation | Markus Hasler talks about strategic challenges for ski resorts
On the occasion of the extension of the cooperation between the ski resort Zermatt Bergbahnen AG (ZBAG) and Smart Pricer, we talked to Markus about strategic challenges such as shorter winters, investments in the summer offer and digitalization. Dear Markus,...