SMART PRICING BLOG
Explore our latest articles and stay up to date with the latest trends and insights in global pricing.
Pricing Blog – Current Insights into Global Pricing Trends
Stay informed with expert insights into global pricing trends, industry best practices, and strategic responses to market change – helping you navigate complexity and drive pricing success.
Ticket Data: The Most Undervalued Asset in Fan Segmentation
Guest post by Matthias Werner, CRM and RevOps Specialist – September 2026 Most professional sports clubs segment their fans by what they buy, how old they are, or how often they open an email. These...
Case Study: Dual-Country-Skiing-Region
More Early Bookers, More Balanced Demand, Higher Revenue per TicketThe Dual-Country-Skiing-Region — the joint ski area of Nauders, Schöneben and Watles, spanning 159 kilometers of slopes and 41...
Case Study: TBV Lemgo
How Transparency Builds Real Acceptance — and Turns Into Both Social and Commercial SuccessDynamic pricing lives or dies by communication. TBV Lemgo Lippe shows how open, easy-to-understand...
While the industry calls for regulation, it overlooks the true signal of the secondary market
Berlin – August 2026 For years, the secondary ticket market has been one of the most controversial topics in the live entertainment industry. Hardly any other topic is discussed as emotionally....
How Dynamic Pricing makes Cultural Institutions fit for the Future
Berlin – August 2026 Cultural institutions today face a dual challenge: declining subsidies on the one hand and rising costs on the other. Many venues are searching for ways to strengthen their...
Case Study: Grand Théâtre de Genève
8 Million CHF, 75% Attendance: The New Benchmark for Dynamic Pricing in Theatre.What happens when you combine innovative technology, precise data analytics, and a customer-centric approach in a...