Smart Pricer Blog Posts
We publish regular posts about the pricing development in different industries worldwide and the technical opportunities to optimize revenue.
The SRF, the largest electronic media house of German-speaking Switzerland, has interviewed our CEO Christian Kluge about the development of Dynamic Pricing in Swiss ski resorts. Read the whole Interview here: SRF: Mr Kluge, why are more and more ski resorts opting...read more
Since the arrival of Moviepass in 2011, the movie subscription provider has disrupted conventional cinema pricing strategy. Many cinema theatres, especially in the USA, have been skeptical of the subscription model ever since. Facing digitalization and changing...read more
What is the ONE difference when applying Dynamic Pricing in entertainment compared to online retail?
The main goal for companies in the cinema, event and sports industries is to maximize profits from tickets and sell as many tickets for their venues and shows as possible. However, not every show and venue have the same value to customers. Cinemas and theaters have...read more
According to Quartz, the way cinemas think about pricing is almost revolutionary. After ticket prices stagnating for decades, the first market leaders have discovered the system of dynamic pricing to give movie-goers more flexibility when visiting the theaters. The...read more