SMART PRICING BLOG
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Pricing Blog – Current Insights into Global Pricing Trends
Stay informed with expert insights into global pricing trends, industry best practices, and strategic responses to market change – helping you navigate complexity and drive pricing success.
While the industry calls for regulation, it overlooks the true signal of the secondary market
Berlin – August 2026 For years, the secondary ticket market has been one of the most controversial topics in the live entertainment industry. Hardly any other topic is discussed as emotionally....
How Dynamic Pricing makes Cultural Institutions fit for the Future
Berlin – August 2026 Cultural institutions today face a dual challenge: declining subsidies on the one hand and rising costs on the other. Many venues are searching for ways to strengthen their...
Case Study: Grand Théâtre de Genève
8 Million CHF, 75% Attendance: The New Benchmark for Dynamic Pricing in Theatre.What happens when you combine innovative technology, precise data analytics, and a customer-centric approach in a...
3-year A/B test of dynamic pricing shows 16% higher revenue, 7% more visitors, and strong guest acceptance
Berlin – May 2026 Three Years of Data, Millions of Tickets, and a Unique A/B Test Across 10 Venues:The Christmas Garden event series, together with myticket and Smart Pricer, has conducted what is...
Case Study: Christmas Garden A/B Test
Three years, millions of tickets, 10 locations: A milestone for Dynamic Pricing in ticketing.What happens when you funnel three years of data history and millions of ticket sales into a...
HOW DYNAMIC PRICING REALLY WORKS – Insights from the International Ticketing Report by IQ
Berlin – November 2025 Dynamic pricing is one of the most discussed topics in ticketing. Few other pricing models have polarised opinions so strongly: For some, it's an indispensable tool for...