Pricing Blog
Read our latest blog posts on pricing trends worldwide
Smart Pricer Blog Posts
We publish regular posts about the pricing development in different industries worldwide and the technical opportunities to optimize revenue.
Interview with the SRF about the Trend of Dynamic Pricing in Swiss Ski Resorts
The SRF, the largest electronic media house of German-speaking Switzerland, has interviewed our CEO Christian Kluge about the development of Dynamic Pricing in Swiss ski resorts. Read the whole Interview here: SRF: Mr Kluge, why are more and more ski resorts opting...
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3 Ways How Cinemas Can React To Moviepass And Other 3rd Party Subscription Models
Since the arrival of Moviepass in 2011, the movie subscription provider has disrupted conventional cinema pricing strategy. Many cinema theatres, especially in the USA, have been skeptical of the subscription model ever since. Facing digitalization and changing...
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What is the ONE difference when applying Dynamic Pricing in entertainment compared to online retail?
The main goal for companies in the cinema, event and sports industries is to maximize profits from tickets and sell as many tickets for their venues and shows as possible. However, not every show and venue have the same value to customers. Cinemas and theaters have...
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Cinemas are finally rethinking their movie-ticket prices after stagnating for decades
According to Quartz, the way cinemas think about pricing is almost revolutionary. After ticket prices stagnating for decades, the first market leaders have discovered the system of dynamic pricing to give movie-goers more flexibility when visiting the theaters. The...
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