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Smart Pricing Blog Posts
The What & Why of Pay-What-You-Want Pricing (in Ticketing and Beyond)
No doubt you’ve noticed it too: Pay-what-you-want (PWYW) pricing initiatives are popping up more and more. The past years have seen the rise of theatres, museums, zoos and other ticketing businesses letting customers pay as they want. For some companies there could be...
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2 years of Dynamic Pricing: Increased online share and pleased guests
Zermatt Bergbahnen AG has renewed their two year-long collaboration with Smart Pricer. In our interview, Sandra Zenhäusern, Director of Marketing and Sales at the Zermatt Bergbahnen AG, explains the effects dynamic prices have had on the successful Swiss ski lift...
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SRF: EV Zug introduces fully-automatic Dynamic Pricing with Smart Pricer
The SRF, the largest broadcasting company of German-speaking Switzerland, has interviewed Patrick Lengwiler, managing Director at EV Zug, about the implementation of fully-automated Dynamic Pricing as the first sports club in Europe. Patrick Lengwiler explains that...
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The Grand German Bundesliga Ticketing Check: 2019/20 Season
A new exciting season of the German Bundesliga kicked-off exactly one month ago. As the football fever has hit us all, we have checked the current ticketing status of the football clubs competing this year in Germany's top tier football league. The result is the Grand...
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Concert ticket promoters are leaving money on the table
If you have looked for a concert ticket recently, you probably have seen similar tickets being offered on various platforms for a wide range of prices. The main reason behind this is the secondary market for tickets. On this market, tickets are either resold with the...
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3 signs it is time for a new ticket pricing strategy – (and 5 steps to starting it)
Getting the right ticket prices requires a lot of discipline and analysis — not luck. Here are three signs that are good indicators that your pricing strategy can benefit from a new way to approach pricing. 1) Your tickets sellout quickly or do not sellout at all Is...
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