Pricing Webinars

We are organizing regular webinars about pricing learnings in different industries.

Webinar: How to successfully implement sustainable pricing strategies for attractions and museums

In this webinar, our co-founder and MD Franz Blechschmidt introduces you to the world of price optimization in the attraction and museum industry. You learn how data-based pricing strategies benefit your business and customers alike.

Building on that, Stephanie Schaub from Chocoversum Hamburg will share the experiences she has gained from implementing Dynamic Pricing.

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Best practices of pricing for attractions and museums
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Hands-on experience in Dynamic Pricing from Chocoversum Hamburg
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Hot to get customres and stakeholders on board

Webinar: What can cinemas learn from other industries

In our first webinar about Pricing Best Practices for Cinemas, we talk with the cinema guru Patrick von Sychowski from Celluloid Junkie about the world of price differentiation in ticket sales around the world. Coming from airlines and hotels, dynamic pricing is now being introduced to new industries, including entertainment venues, sports clubs, ski resorts, and cinemas.
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Introduction into the world of price differentation
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Best practices in ticket sales around the world
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Price differentiation in cinemas – The new trend?

Webinar: Smart Pricing for Mountain Lifts

In our second webinar about Smart Pricing for Ski Resorts, we invited the Head of Marketing and Head of IT from the Zermatt Bergbahnen AG to give us and all attendees an overview of the communicational and technical challenges the famous Swiss ski resort was facing when introducing Smart Pricing.
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The average pre-sales duration has increased from 2 to 4-6 days during the season 2018/19
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The share of online sales grew from around 5% to more than 30% comapred to previous year
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Significantly less people buy tickets at the box, which eases the workload of the staff

Webinar: Dynamic Pricing for Ski Resorts

In In this webinar we review the background and motivation for Dynamic Pricing in Ski resorts. Furthermore, we examine the opportunities for price optimization and show case studies out of the alpine region. In the second part, the webinar has a question and answering session of attendees and our pricing experts.
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Discover the daily demand and set up the right pricing strategy
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Hundred of factors influence demand, such as time, weather, season, etc.
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Attractive and dynamic prices shift demand to off-peak times