Webinar: Smart Pricing for Mountain Lifts
In our second webinar about Smart Pricing for Ski Resorts, we invited the Head of Marketing and Head of IT from the Zermatt Bergbahnen AG to give us and all attendees an overview of the communicational and technical challenges the famous Swiss ski resort was facing when introducing Smart Pricing.
The average pre-sales duration has increased from 2 to 4-6 days during the season 2018/19
The share of online sales grew from around 5% to more than 30% comapred to previous year
Significantly less people buy tickets at the box, which eases the workload of the staff
Webinar: Dynamic Pricing for Ski Resorts
In In this webinar we review the background and motivation for Dynamic Pricing in Ski resorts. Furthermore, we examine the opportunities for price optimization and show case studies out of the alpine region. In the second part, the webinar has a question and answering session of attendees and our pricing experts.
Discover the daily demand and set up the right pricing strategy
Hundred of factors influence demand, such as time, weather, season, etc.
Attractive and dynamic prices shift demand to off-peak times