Ski Resorts – Our Pricing Solutions

More visitors and higher revenues through better pricing

Pricing Challenges And Goals For Ski Resorts

The decreasing number of visitors in the recent years makes covering the increasing operational costs more difficult. Discover the daily demand for your ski resort and set up the right pricing strategy for mountain railways, parking, etc.

Challenges for Ski Resorts

Hard to predict demand for each day

There are hundreds of factors that influence the demand for ski resorts, such as date and time, weather, season, etc. Predicting the expected demand is key for revenue optimization.

High demand vs. low demand times

Weekends and holiday seasons attract more skiers than weekdays and off-season. Attractive and dynamic prices shift demand to off-times and increase revenue on peak-times
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Difficulties to communicate price changes

A change of the current pricing model needs careful customer communication to avoid visitor disappointment and bad press. Finding the right communication strategy can be difficult.
Dynamic pricing adjusts prices based on demand

Pricing Goals for Ski Resorts

Drive Revenues

Utilize the price insensitivity of spontaneous customers for high-demand skiing days to increase overall revenue.
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Increase visits at off-peak seasons

Offer attractive prices at off-peak seasons to shift demand and reduce the impact of fixed costs at those times.

Incentivize online sales

Increase online sales through special discounts to collect more customer behavior information and get better planing security while saving money.

How We Can Help You Achieve Your Goals

To achieve the strategic goals of our clients we usually follow three steps:

1

Define Pricing Strategy

  • Scope the ski resort and define ticket types
  • Set the sales channels and choose the price range of your dynamically priced tickets
  • Think about the frequency of updates for ticket prices

2

360° Analysis and Revenue Simulation

  • Understand today’s demand drivers and optimize the pricing scheme accordingly
  • Differentiate prices by ticket types, season, weekday, etc.
  • Use pre-sales as an indicator for a daily dynamic price change

3

Right Software and Right Communication

  • Automatic price updates with Dynamix Tool
  • Continuous support
  • Access to customized web-tool to change price settings and real-time reporting (if desired)

Typical Results For Ski Resorts

+5% - 15%

Increase in attendance during off-peak times

+ 5% - 10%

Increase in overall revenue

+10% - 30%

Increase in share of online sales

How Does Smart Pricing Work For Ski Resorts?

Our Managing Director Franz Blechschmidt discussed with three clients, including Thomas Rechberger from the Engadin St Moritz Mountains AG, how they have successfully implemented a Smart pricing strategy

What Our Clients Say

“Smart Pricer offers a unique combination of price consulting, analytics and software. They helped us develop a dynamic pricing scheme and customized their software to manage the new scheme effectively.” Sandra Stockinger

Head of MKT & Sales, Zermatt Bergbahnen AG

“We are very satisfied with the introduction of Smart Pricing. We could increase online sales of multi-day tickets to over 50% and were able to extend the booking period by one day in the first season.” Thomas Rechberger

CFO, Engadin St Moritz Bergbahnen

FAQ – Answers to Your Questions

What sorts of results can we expect from dynamic pricing with Smart Pricer?
  • With purposeful introduction, customers and employees are willing to accept the new pricing model
  • Total revenues generally increase by + 5–10% with additionally increased online shares
How big is the workload for us?
  • The introduction of dynamic pricing is usually feasible within a few weeks
  • The input of price chances can be done manually or automatically via interfaces with your ticketing system
Will our prices increase as a result of dynamic pricing?
  • The choice is yours. Dynamic pricing works both ways, “up” and “down”.
  • We recommend a dynamization around the current price level: on peak days a bit higher, and on weak days a bit lower.
How do we communicate dynamic pricing to our ski resort customers?
  • We recommend communication with “Price from…”, for example, “Tickets from 45 EUR”.
  • Your customers are already familiar with this concept from airlines, hotels, rental cars etc.

Our Resources

Discover how we introduce dynamic pricing in our webinar.

Webinar: Dynamic Pricing for Ski Resorts

In this webinar, jointly held by Grischconsulta and Smart Pricer, we review the background and motivation for Dynamic Pricing in Ski resorts..

 

  • Definition of the future pricing strategy
  • Analysis of historical booking data
  • Software implementation & transparent communication

Case Study: Implementing Dynamic Pricing at Zermatt Bergbahnen AG

In this Pricing Case Study, we describe the step-by-step implementation of our Dynamic Pricing solution for this Swiss ski lift. Given that, learn about the whole process of implementing Dynamic Pricing by downloading this Paper.

 

  • Easy Integration with ticketing system SKIDATA
  • Consideration of weather, competitors, CRM, snow conditions, etc.
  • Fully automated price optimization software

Upcoming Conferences And Events

Find us and come say hello at these industry events, fairs, and conferences:

TFA Tourismusforum

April 01-03, 2019
Innsbruck, Austria

Already for the 29th time the makers and decision makers of the alpine mountain railway and tourism industry meet.
Exciting lectures, gripping speakers, many-sided discussions
and an inspiring exchange for you.

Event website

Pro Winter 2019

April 09-11, 2019
Bozen, Italien

Not just a trade fair, but a meeting place for the entire industry: the Prowinter Forum will be the scene of countless awards from athletes of the Italian national team to young stars and new ski instructors.

Event website

Inter Alpin

May 08-10, 2019
Innsbruck, Austria

For the INTERALPIN 2019, Congress Messe Innsbruck is expecting around 650 exhibitors from all over the world. They will present their innovations on lifts, snowmaking systems, access systems, digital solutions, and much more.

Event website

How Can We Help You?

Let's talk about how we can achieve your goals.

Leave us a message to schedule a first free consultation about your needs and goals. We are happy to hear from you. Just give us a call, send us an email, or stop by at our office in the heart of Berlin.

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