Sports – Our Pricing Solutions
Pricing Challenges And Goals For Sport Clubs
Challenges for Sports Events
Fans react sensitive on price changes
Hard to predict demand for different games
"No-Show" is damaging fan experience


Pricing Goals for Sports Events
Drive Revenues
Increase Online Share and Collect Data
Reduce "No-Shows
How We Can Help You Achieve Your Goals
1
Understand status-quo
- Analysis of visitor structure and current price strategy (ticket types, seasons, etc.)
- Defining the strategic goals for a new pricing model
- Discover the main drivers for demand and attendance (weather, holidays, etc.)
2
Analysis of historical and current ticketing data
- Analyze the share of pre-sold tickets throughout the season
- Discover the common pattern for each pre-sales activity
- Differentiate the existing ticket types and the price-mix
3
Real-time pricing software for daily optimization
- Demand forecast based on prediction tool with machine learning algorithms
- Daily price optimization for tickets based on our software
- Connection of our softare with your ticketing system for seamless operation
Typical Results For Sports Events
+20% - 30%
+5% - 10%
+5%
What Our Clients Say
“The results of the Smart Pricer Software convinced us. We are pleased to use their dynamic pricing solution in the entire stadium.”
Thomas E. Herrich“The professional analysis with Smart Pricer regarding the access behaviour of our fans to the games in the Allianz Arena convinced us. We are confident that the future cooperation will enable us to analyze and reduce the no-show rate.“
Oliver Meßthaler“Working with external consultants is all about trust. Smart Pricer has met our expectations thoroughly. The Team has excellent pricing knowledge and work with creativity, reliability and enthusiasm. We are overall very happy.”
Jens Bräunig“More than 19 million visitors attend the games of the Bundesliga and 2. Bundesliga. Within the scope of the DFL innovation strategy, together with Smart Pricer, we have prepared a study on ticketing 2020 with international benchmarks, trends and best practices. We aim to use latest technologies to enable fan- and service-oriented booking of tickets.”
Dr. Hendrik Weber“We are using Smart Pricer’s Software to optimize our ticket sales. Dynamic Pricing powered by machine learning and data analytics is an important part of our ticketing. Smart Pricer is a trustful and innovative partner.“
Jörg Zereike“After a successful testing phase, we decided to partner with Smart Pricer to maximize utilization of the BOSSARD Arena with automatic dynamic pricing, while rewarding our fans with attractive online and early booking discounts.”
Patrick Lengwiler



FAQ – Answers to Your Questions
Why is dynamic pricing suitable for sports clubs?
What specific goals can be reached with dynamic pricing?
-Drive ticket revenues
-Increase visitor attendance at low demand games
-Lift online shares and collect customer data
-Secure earlier cash in by enticing earlier bookings
What are typical results of dynamic pricing in the sports industry?
- +5 – 10% revenue uplift
- +5 -10% increase in attendance at low demand games
- +5% increase of online shares
- XYZ days earlier ticket sales/ cash-in
Will my prices increase as a result of dynamic pricing?
What are the benefits of dynamic pricing for fans?
What are the expenses for sports clubs implementing dynamic pricing?
Our Case Studies
Case Study: Hertha BSC Implements Dynamic Pricing
- +2-10% increase of average ticket price
- +5 Pp increase in online share
- Stable load factor and good fan acceptance

Upcoming Conferences And Events

spobis 2019
January 30-31, 2019
Düsseldorf, Germany

Ticketing Business Forum
April 09-10, 2019
Manchester, UK

Digital sports & entertainment
October , 2019
Berlin, Germany

Arena Summit
November 20-21, 2019
Frankfurt a.M, Germany
How Can We Help You?
Let's talk about how we can achieve your goals.
Leave us a message to schedule a first free consultation about your needs and goals. We are happy to hear from you. Just give us a call, send us an email, or stop by at our office in the heart of Berlin.
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Sonnenallee 223
12059 Berlin
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