BERLIN, INNSBRUCK – MARCH 2023 Dynamic pricing for ski pass products promise four main effects: Significant increase in revenue Significant increase in the sale of tickets through online channels Increase in visitor numbers during off-peak times and better...
Innsbruck, Obergurgl – January 2023. Premiere at 2670 meters above sea level The first Smart Pricer Conference was a complete success. Under the motto “Pricing on the mountain – for the mountain”, hosts Christian Kluge (CEO, Smart Pricer), Stefan...
Difficult initital situation for winter tourism Winter tourism is directly affected by developments such as inflation and price increases in the energy sector. Mountain ropeways are therefore once again facing new challenges, and the number of ski resorts introducing...
After finishing winter season 21/22, planning for winter 22/23 has already begun. Similar to the previous season, this one is also characterized by great uncertainties: How will inflation develop? What impact will the Ukraine war have?To what extent will our operating...
On the occasion of the extension of the cooperation between the ski resort Zermatt Bergbahnen AG (ZBAG) and Smart Pricer, we talked to Markus about strategic challenges such as shorter winters, investments in the summer offer and digitalization. Dear Markus,...
Zermatt Bergbahnen AG (ZBAG) has extended its dynamic pricing with Smart Pricer for several years and expanded it even further. In our second interview, we asked Markus about dynamic pricing and the alternatives for mountain railways that are not yet ready for it....
