The Pricing Experts for

Unleash your sales and revenue potential with modern data analytics, price consulting and our innovative Dynamic Pricing Software.



Increase your average ticket price



Shift demand to off-peak times, reduce “no-shows”



Reward online bookings and utilize website data

Our Solutions

Ticketing and Price Analytics as well as Dynamic Pricing based on Data Science for Sports, Cinema, Entertainment and Ski Resorts. Pricing is one of the most powerful tools to drive ticket sales and increase revenue. To achieve the best and sustainable results, we aim to develop long-term relationships with our customers. On top of developing new concepts, we actively support any implementation and have the IT tools at hand to automate pricing decisions with big data analytics.

Consulting & Analytics

We lead data-driven consulting projects to understand customer behavior and optimize pricing. Our data scientists identify demand patterns and build automated demand predictions to optimize the product offering.

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Dynamic Pricing Software

By combining automated demand forecasting with our pricing knowledge, we can customize our pricing software to your needs. Adjust prices in real-time based on hundreds of demand drivers such as pre-sales, booking time, load factor, etc.

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Revenue Optimization Tools

We have huge experience in various, revenue-orientated projects, such as “No-Show” reduction, demand forecast, second market screening, web tracker utilization, price sensitivity analysis, Marketing support and more.

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Case Studies and White Papers

We are working together with market leaders in their respective industries to achieve different strategic pricing and revenue goals. Learn about concrete examples in our Case Studies and Webinars.

Cinema Case Study

Case Study: Price Optimization at European Multiplex

  • +5% revenue increase for low-attendance show
  • +10% revenue increase for high-attendance show
  • Constant attendance vs. benchmark theaters
Hertha BSC Ticket

Implement Dynamic Pricing for over 70,000 seats at Hertha BSC

  • +2-10% increase of average ticket price
  • +5 Pp increase in online share
  • Stable load factor and good fan acceptance
Cinema Case Study

Case Study: Dynamic Prices at EV Zug

  • +15.3% increase of visitors
  • >5% revenue increase at top games
  • +20pP increase in online share
Cinema Case Study

Case Study: Chocoversum

  • +50% increase in online share
  • Relief and redistribution towards off-peak times
  • Very good customer reaction: Price- and time-sensitive guests satisfied

Check all our Pricing Resources

Get a deep understanding of our work and your revenue potential by looking at our resources and previous achievements:

FAQ - Answers to Your Questions

Why consider Dynamic Pricing?

Consumer behavior is changing and advanced technology enables a new level of real-time pricing, not only for e-commerce and travel industries. In today's landscape, people's needs and willingness to pay for greater convenience becomes more usual than ever. The "one-price fits-it-all" model is long outdated. Pricing services differently based on demand and let customers choose the best price segment for their preferences is the new norm.

  • Increase revenue by raising the average ticket price
  • Shift purchase to online channels to get more insights in behavior
  • Optimize attendance and load capacity

Get control over customer behavior and your attendance rate by implementing dynamic pricing.

What is Dynamic Pricing?
Dynamic Pricing is a pricing strategy where companies adjust their prices of a fixed capacity service or product to variable demand. The model is well known in the travel and hospitality industry, where prices for flight seats and hotel rooms change constantly based on the booking time and real-time demand.
Why is dynamic pricing suitable for me?
The combination of fixed capacity and variable demand creates the perfect conditions for dynamic pricing. Price sensitivity fluctuates depending on many factors such as date and time, weather, location, popularity, etc. Dynamic pricing can be used to increase attendance at low demand shows or games as well as slightly lift ticket prices for those with high demand to increase revenue.
What specific goals can be reached with dynamic pricing?
Real-time dynamic pricing enables to achieve strategic goals such as:

  • Drive ticket revenues
  • Increase visitor attendance at low-demand times
  • Lift online shares and collect customer data
  • Secure earlier cash in by enticing earlier bookings
What are the benefits of dynamic pricing for my customers?
By booking early and/or attending low demand games, fans are rewarded with more attractive prices. Furthermore, customers can choose between different price segments the one that fits their needs the best.
What are the expenses for implementing dynamic pricing?
The costs vary based on the amount of dynamically priced tickets. However, revenue uplifts achieved with Dynamic Pricing are typically 5x – 10x higher than the cost of implementation.

Some Of Our Clients

Matterhorn Zermatt Bergbahnen
Odeon UCI
Hertha BSC
FC Hansa Rostock
VfB Stuttgart
TBV Lemgo
TBV Lemgo

- DFL Deutsche Fußball Liga GmbH -

- FC Bayern München -

"The results of the Smart Pricer Software convinced us. We are pleased to use their dynamic pricing solution in the entire stadium. "

Thomas E. Herrich
Member of the Executive Board, Hertha BSC

"The professional analysis with Smart Pricer regarding the access behaviour of our fans to the games in the Allianz Arena convinced us. We are confident that the future cooperation will enable us to analyze and reduce the no-show rate.“

Oliver Meßthaler

Director, Ticketing Service, Security & Facility Management, FC Bayern München

"Smart Pricer offers a unique combination of price consulting, analytics and software. They helped us develop a dynamic pricing scheme and customized their software to manage the new scheme effectively."

Sandra Stockinger

Head of MKT & Sales, Zermatt Bergbahnen AG

"Smart Pricer's software has increased our revenues significantly. We are pleased that our guests accept the new pricing model."

Jens Heinze

General Manager, UCI Kinowelt

Our Partners

Horstmann Consulting
Ticket International
Arts Alliance Media
Celluloid Junkie

How Can We Help You?

Let's talk about how we can achieve your goals.

Leave us a message to schedule a first free consultation about your needs and goals. We are happy to hear from you. Just give us a call, send us an email, or stop by at our office in the heart of Berlin.

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Brunnenstraße 7d
10119 Berlin
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We're looking forward to hearing from you!