Unleash your sales and revenue potential.

With modern data analytics, price consulting and our innovative Dynamic Pricing Software.



Increase your average ticket price



Shift demand to off-peak times



Reward online bookings and utilize website data

Your challenges

The following image demonstrates the challenges and or goals most of our clients commonly share. You have others than the ones mentioned below? No problem! We are curious about yours. We can elaborate on them together and find a way how our solutions may also help to overcome your challenges.

Our Solutions

Ticketing and Price Analytics as well as Dynamic Pricing based on Data Science for Ski Resorts, Sports, Cinema and Entertainment. Pricing is one of the most powerful tools to drive ticket sales and increase revenue. To achieve the best and sustainable results, we aim to develop long-term relationships with our customers. On top of developing new concepts, we actively support any implementation and have the IT tools at hand to automate pricing decisions with big data analytics.

Dynamic Pricing

Based on a price-revenue simulation with various scenarios, you decide what min and max prices work for you. Our “Uplift Pricing Engine” then adjusts your prices based on 10+ input factors such as demand, weather, day, etc in real-time through an API to your webshop, app and cash desks.

Read More

Analytics and Consulting

We analyze your historical data and – if you wish – conduct surveys to understand the behaviour of your customers. We benchmark both with anonymized data from our 100+ projects. In a workshop we then jointly develop recommendations how we can improve your pricing to achieve your business goals.

Read More

Analytics Dashboard

We load your historical and live sales data into our web-based “Uplift Analytics” dashboard. This way you can see your key KPIs and analyze your data with a few clicks by person, product and day – either by yourself or with our help.

Read More

Our Global Clients – Trust that Connects.

Jack Falkner, CEO Bergbahnen Sölden

“We are very happy with Smart Pricer‘s work and look forward to pushing our revenues and other KPIs to the next level. In addition to the price, the average validity period of the ski tickets is also increased based on our experience. This is of essential value. “

Markus Hasler, CEO Zermatt Bergbahnen AG

“Smart Pricer offers a unique combination of price consulting, analytics and software. They helped us develop a dynamic pricing scheme and customized their software to manage the new scheme effectively.”

Patrick Lengwiler, CEO EV Zug

“After a successful testing phase, we decided to partner with Smart Pricer to maximize utilization of the BOSSARD Arena with automatic dynamic pricing, while rewarding our fans with attractive online and early booking discounts.”

Dr. Christoph Eisinger, CEO Ski Amadé

"The very good acceptance by our guests, the commercial benefits in winter 21/22 and Smart Pricer's comprehensive pricing know-how convinced us that this is the right way to go."

Jörg Zereike, Managing Director, TBV Lemgo

“We are using Smart Pricer’s Software to optimize our ticket sales. Dynamic Pricing powered by machine learning and data analytics is an important part of our ticketing. Smart Pricer is a trustful and innovative partner.“

Dr. Hendrik Weber, Head of Technology and Innovation, DFL / Managing Director, Sportec Solutions GmbH

“More than 19 million visitors attend the games of the Bundesliga and 2. Bundesliga. Within the scope of the DFL innovation strategy, together with Smart Pricer, we have prepared a study on ticketing 2020 with international benchmarks, trends and best practices. We aim to use latest technologies to enable fan- and service-oriented booking of tickets.”

Oliver Meßthaler, Director, Ticketing Service, Security & Facility Management, FC Bayern München

“The professional analysis with Smart Pricer regarding the access behaviour of our fans to the games in the Allianz Arena convinced us. We are confident that the future cooperation will enable us to analyze and reduce the no-show rate.

Thomas E. Herrich, Member of the Executive Board, Hertha BSC

“The results of the Smart Pricer Software convinced us. We are pleased to use their dynamic pricing solution in the entire stadium.”

Case Studies

We are working together with market leaders in their respective industries to achieve different strategic pricing and revenue goals. Learn about concrete examples in our Case Studies and Webinars.

Implementation of Dynamic Prcing in Zermatt



more revenue per ticket


increase in advanced booking time


proportional increase of multi day tickets

Check all our Pricing Resources

Get a deep understanding of our work and your revenue potential by looking at our resources and previous achievements:

Our Partners

Horstmann Consulting

How Can We Help You?

Let's talk about how we can achieve your goals.

Leave us a message to schedule a first free consultation about your needs and goals. We are happy to hear from you. Just give us a call, send us an email, or stop by at our office in the heart of Berlin.

Give us a call

Send us an email

We're looking forward to hearing from you!


Our offices

Smart Pricer – Office Germany
Brunnenstraße 7d
10119 Berlin

Smart Pricer – Office Austria
Leopoldstraße 24/1
6020 Innsbruck

Smart Pricer - Office Frankfurt am Main
Atrium Plaza, Mainzer Landstraße 178-190
60327 Frankfurt am Main