Your Pricing Experts

Unleash your sales and revenue potential with modern data analytics, price consulting and our innovative Dynamic Pricing Software.



Increase your average ticket price



Shift demand to off-peak times



Reward online bookings and utilize website data

Your challenges

The following image demonstrates the challenges and or goals most of our clients commonly share. You have others than the ones mentioned below? No problem! We are curious about yours. We can elaborate on them together and find a way how our solutions may also help to overcome your challenges.

Our Solutions

Ticketing and Price Analytics as well as Dynamic Pricing based on Data Science for Ski Resorts, Sports, Cinema and Entertainment. Pricing is one of the most powerful tools to drive ticket sales and increase revenue. To achieve the best and sustainable results, we aim to develop long-term relationships with our customers. On top of developing new concepts, we actively support any implementation and have the IT tools at hand to automate pricing decisions with big data analytics.

Analytics and Consulting

We analyze your historical data and – if you wish – conduct surveys to understand the behaviour of your customers. We benchmark both with anonymized data from our 100+ projects. In a workshop we then jointly develop recommendations how we can improve your pricing to achieve your business goals.

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Analytics Dashboard

We load your historical and live sales data into our web-based “Uplift Analytics” dashboard. This way you can see your key KPIs and analyze your data with a few clicks by person, product and day – either by yourself or with our help.

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Dynamic Pricing

Based on a price-revenue simulation with various scenarios, you decide what min and max prices work for you. Our “Uplift Pricing Engine” then adjusts your prices based on 10+ input factors such as demand, weather, day, etc in real-time through an API to your webshop, app and cash desks.

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Case Studies

We are working together with market leaders in their respective industries to achieve different strategic pricing and revenue goals. Learn about concrete examples in our Case Studies and Webinars.
Hertha BSC Ticket

Implemented Dynamic Pricing at Zermatt Bergbahnen

  • +6-8% increase in revenue per ticket
    +5-40% increase in online sales
    +36% increase in advance booking time
Cinema Case Study

Case Study: Price Optimization at Bad Kleinkirchheimer

  • +3 – 4% of ticket revenues
  • +350.000 € revenue
  • increased online shares
Cinema Case Study

Case Study: Dynamic Prices at Aletsch Bahnen AG

  • Increase in ticket sales
  • Increase in online shares
  • Expansion of visitor numbers
Cinema Case Study

Case Study: Prize Optimization at Hochzeiger Bergbahnen AG

  • Increase in ticket sales
  • Increase in online shares
  • Expansion of visitor numbers

Check all our Pricing Resources

Get a deep understanding of our work and your revenue potential by looking at our resources and previous achievements:

Some Of Our Clients

Matterhorn Zermatt Bergbahnen
TBV Lemgo
TBV Lemgo
TBV Lemgo

“We are very happy with Smart Pricer‘s work and look forward to pushing our revenues and other KPIs to the next level.“

Jakob Falkner

CEO, Bergbahnen Sölden

“Smart Pricer offers a unique combination of price consulting, analytics and software. They helped us develop a dynamic pricing scheme and customized their software to manage the new scheme effectively.”

Markus Hasler

CEO, Zermatt Bergbahnen AG

“Dynamic pricing allows us greater flexibility and smoothing of demand. In addition, the reduction of sales at the cash registers in favor of increasing online sales leads to better and individual advice for guests.”

Valentin König

CEO, Aletsch Bahnen AG

“We made a conscious decision to work with Smart Pricer: service, technology and cooperation are constructive and goal-oriented. We are already looking forward to further cooperation and exciting innovations in the joint project.”

Dr. Werner Hanselitsch

CEO, Liftgesellschaft Obergurgl

“Our pricing policy no longer reflects today’s conditions. Dynamic pricing is now the norm in almost all industries. We want to keep up with this development. With Smart Pricer, we have found a partner who convinces us with his many years of experience and the results of their customers. We expect to learn more about our customers and to be able to better align our business model with them.”

Urs Zenhäusern

CEO, Belalp Bahnen AG

 “At the end of the day, above all we want to offer our guests beautiful and unique experiences! To this end, we are constantly developing ourselves, our technologies and our offers. The entry into dynamic pricing is a decisive component in this.”

Wolgang Egger

Managing Director, Gasteiner Bergbahnen AG

Our Partners

Horstmann Consulting

How Can We Help You?

Let's talk about how we can achieve your goals.

Leave us a message to schedule a first free consultation about your needs and goals. We are happy to hear from you. Just give us a call, send us an email, or stop by at our office in the heart of Berlin.

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We're looking forward to hearing from you!


Our offices

Smart Pricer – Office Germany
Brunnenstraße 7d
10119 Berlin

Smart Pricer – Office Austria
Leopoldstraße 24/1
6020 Innsbruck

Smart Pricer - Office Switzerland
Avenue du Temple 13B

1012 Lausanne