Cinema – Our Pricing Solutions
Pricing Challenges And Goals For Cinemas
Challenges for Cinemas
Attendance loss for younger audience
High demand vs. low demand times
Competition from third party subscription provider
Pricing Goals for Cinemas
Increase visits at off-peak times
Incentivize online sales
How We Can Help You Achieve Your Goals
Typical Results For Cinemas
How does Smart Pricing work at cinemas?
When executing Dynamic Pricing, our customers usually set a starting price per day according to different price levels. This includes, for example, general conditions such as historical data, vacation calendar etc. The prices are controlled per day according to different price levels. Here, parameters such as pre-sales, the booking time, and some more are included.
What Our Clients Say
FAQ – Answers to Your Questions
What are the expenses for theatre operators implementing dynamic pricing?
How do distributors react to dynamic pricing?
What efforts are required for implementing dynamic pricing?
The test preparation typically takes 2 to 8 weeks depending on:
- The quality and speed of historic data delivery by the exhibitor
- The availability of resources for setting up the price update process
- The speed of adjusting customer communication and informing theater teams
For the live operation of dynamic pricing, efforts depend on the POS integration. This could either mean no effort is needed, meaning price updates are fully-automated or just 5 to 10 minutes per day for price updates to do be carried out by the local theater or central pricing team.
How do we communicate dynamic pricing in the cinema industry?
We propose to transparently communicate how customers can make a bargain, e.g. “Buy early for off-peak shows and save up to 3 EUR”.
How do you measure the revenue increase generated by dynamic pricing?
Why is dynamic pricing suitable for cinemas?
As price sensitivity for each show fluctuates depending on movie, weekday, time and several other factors; dynamic pricing can be used to drive attendance during off-peak times as well as slightly lift ticket prices during peak hours if desired.
Our Case Study
German Cinema Ticket Pricing
- Pricing innovations allow visitors more choice in product and price for a specific show
- The current static pricing creates inefficiencies, does not consider true demand
- The megatrend of dynamic pricing is the next frontier for cinema pricing
How Can We Help You?
Let's talk about how we can achieve your goals.
Leave us a message to schedule a first free consultation about your needs and goals. We are happy to hear from you. Just give us a call, send us an email, or stop by at our office in the heart of Berlin.
We're looking forward to hearing from you!
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