Pricing Challenges And Goals For Cinemas
Discover the demand for each cinema ticket in your theater and set up the right pricing strategy for your movies.
Challenges for Cinemas
Attendance loss for younger audience
Online streaming services and changing consumer behavior leads to attendance loss for younger audiences in many cinemas. Attractive prices and bundles attract those audience again.
High demand vs. low demand times
Weekends and evenings attract more movie-goers than weekdays and midday. Attractive and dynamic prices shift demand to off-times and increase revenue on peak-times
Competition from third party subscription provider
Implement your own dynamic pricing strategy to keep your independency from third party providers and collect own visitor data.
Average ticket price impact per show with revenue simulation tool
Pricing Goals for Cinemas
Utilize the price insensivity of spontaneous and solvent customers for high-demand movies to increase overall revenue.
Increase visits at off-peak times
Offer attractive prices at off-peak times to shift demand and reduce the impact of fixed costs at those times.
Incentivize online sales
Increase online sales through special discounts to collect more customer behavior information and get better planing security while saving money.
How We Can Help You Achieve Your Goals
To achieve the strategic goals of our clients we usually follow three steps:
Pricing Analysis and Scoping
- Analysis of demand and price structure with cinema Analytix Tool
- Simulation of prices and revenue impact
- Scoping of interfaces with ticketing system and website provider
Development of Interface & Communication Support
- Calibrate Cinema Dynamix Tool based on historic data
- Develop and test interfaces to ensure ease of use for online and box-office customers
- Share best practices for online and offline price communication
Launch of Real-Time Dynamic Pricing
- Automatic price updates with Dynamix Tool
- Continuous support
- Access to customized web-tool to change price settings and real-time reporting (if desired)
How does Smart Pricing Work For Cinemas
Christian Kluge and Gergana Ivanova are at the cinemacon2019 and share their 3 key insights about current trends in the cinema industry.
What Our Clients Say
“Our initial applications of Smart Pricer’s software have had very positive results. We plan to expand our use of their dynamic pricing technology.” Ian Sheperd
“By examining our current pricing scheme in combination with data analytics, Smart Pricer delivered enlightening insights to applicable pricing improvements. After going live with Smart Pricer’s dynamic pricing solution at our Cinema Park theatres the first results are really impressive.” Roman Linin
“Smart Pricer’s software has increased our revenues significantly. We are pleased that our guests accept the new pricing model.” Jens Heinze
“With the help of Smart Pricer and their pricing analysis kit we evaluated our pricing structure. Using a movie lifecycle analysis and understanding the correlating customer patterns helped us identify potential levers in our pricing structure to unlock higher revenue potential.” Erik Kongsvik-Ibsen
Our Case Study
Discover how we introduce dynamic pricing with our clients.
German Cinema Ticket Pricing
In this white paper we review the development of attendance, ticket revenue and ticket prices over the last years. We examine the pricing models of the top German chains and look at the pricing innovations that may shape the next years.
- Pricing innovations allow visitors more choice in product and price for a specific show
- The current static pricing creates inefficiencies, does not consider true demand
- The megatrend of dynamic pricing is the next frontier for cinema pricing
Upcoming Conferences And Events
Find us and come say hello at these industry events, fairs, and conferences:
April 01-04, 2019
Las Vegas, USA
CinemaCon has evolved and grown to become the largest and most important gathering for the worldwide motion picture theater industry. CinemaCon is a global event attracting attendees from more than 80 countries.
June 17-20, 2019
The 28th Edition of CineEurope promises to bring another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars. Meet us at the Summit!
August 06-09, 2019
The Cologne Film Fair has developed into a industry get-together in the past 10 years. Cologne is primarily about communication with cinema operators and networks. Prepare for an exchange with each other.
October 14-17, 2019