Attractions and Museums
Pricing Challenges And Goals For Attractions
Challenges for the Attraction Industry
How many will come each day?
High demand vs. low demand days
Price changes may alienate visitors


Pricing Goals for the Attraction Industry
Drive Revenues
Increase visits at less visited days
Incentivize online sales
How We Can Help You Achieve Your Goals
1
Understand status quo
- Analysis of visitor structure and current price strategy (ticket types, seasons, etc.)
- Defining the strategic goals for a new pricing model
- Discover the main drivers for demand and attendance (weather, holidays, etc.)
2
Analysis of historical & current ticketing data
- Analyze the share of pre-sold tickets throughout the season
- Develop and test interfaces to ensure ease of use for online and box-office customers
- Share best practices for online and offline price communication
3
Real-time pricing software for daily optimization
- Demand forecast based on prediction tool with machine learning algorithms
- Daily price optimization for tickets based on our software
- Connection of our softare with your ticketing system for seamless operation
Typical Results for the Attraction Industry
+5% - 10%
+5% - 15%
+5 - 10%
What Our Clients Say
“Smart Pricer conducted a very insightful pricing workshop with us, including comprehensive ticket analyses and measures to optimize our current pricing. Our expectations were not only met but far exceeded. The project with Smart Pricer is an important step in the development of our future pricing strategy.”
Wolfgang Bergmann



Our Case Study
Classictic Case Study
- 100k€ increased revenue for tested venues
- 200k€ total annual revenue increase potential
The case study shows the used approach in details and presents the final recommendations for Classictic based on the A/B testing results.

FAQ – Answers to Your Questions
Why is dynamic pricing suitable for attractions?
What specific goals can be reached with dynamic pricing?
- Drive ticket revenues
- Increase visitor attendance at low demand days
- Lift online shares and collect customer data
- Secure earlier cash in by enticing earlier bookings
What are the benefits of dynamic pricing for visitors?
How to communicate dynamic pricing in the attraction industry?
- Communication is key for a successful introduction of dynamic pricing. It is crucial to get visitors on board by communicating clearly and transparently what the dynamic pricing switch involves and how it can benefit spectators
- We propose to communicate how fans can get the best prices e.g. “Buy early, buy smart”.
- We also encourage advertising using “from prices” or taking down the price lists from the website to maximize flexibility
- We help you with both online and offline communication with customers based on our world-wide experience
What are the expenses for implementing dynamic pricing?
Will our prices increase as a result of dynamic pricing?
We recommend a dynamization around the current price level: for days with high demand, an increase in prices to skim willingness to pay. For days with low demand, a decrease in prices to stimulate demand.
Upcoming Conferences And Events

ITB
March 06-10, 2019
Berlin, Germany

360° entertainment
April 02-03, 2019
Interlaken, Switzerland

the great escape
May 09-10, 2019
Brighton, UK
How Can We Help You?
Let's talk about how we can achieve your goals.
Leave us a message to schedule a first free consultation about your needs and goals. We are happy to hear from you. Just give us a call, send us an email, or stop by at our office in the heart of Berlin.
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Sonnenallee 223
12059 Berlin
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