After finishing winter season 21/22, planning for winter 22/23 has already begun. Similar to the previous season, this one is also characterized by great uncertainties: How will inflation develop? What impact will the Ukraine war have?To what extent will our operating...
On the occasion of the extension of the cooperation between the ski resort Zermatt Bergbahnen AG (ZBAG) and Smart Pricer, we talked to Markus about strategic challenges such as shorter winters, investments in the summer offer and digitalization. Dear Markus,...
Zermatt Bergbahnen AG (ZBAG) has extended its dynamic pricing with Smart Pricer for several years and expanded it even further. In our second interview, we asked Markus about dynamic pricing and the alternatives for mountain railways that are not yet ready for it....
The Aletsch Bergbahnen AG have extended their one-year cooperation with Smart Pricer. In this interview, CEO Valentin König explains what effects dynamic pricing has had so far and gives tips for ski resorts considering improving their pricing. Dear Valentin, what...
The corona crisis is challenging especially for those industries that rely on constant visitor streams and fans such as mountain railways, sports clubs, and cinemas. Companies in these industries need to come up with new and creative ways to keep their business...
In the last 2 years, the number of European ski resorts using dynamic pricing has more than tripled: from 5 to over 15 (see fig. 1). On top of this trend, we’ve taken the opportunity to provide an overview of the reasons that lead ski resorts to introduce dynamic...
