In the first blog post of our series, we talked about the chances that digitalization is providing businesses of all size. Early adopters with a new mindset on pricing are questioning pricing strategies to unlock unused revenue potential. Companies are thinking about...
With the coming of the Digital age, companies have more information on customer behavior at their fingertips than ever before. Access to valuable insights has grown exponentially with the influx of data being captured through interactions with products and services,...
The trend of Flexible Pricing is shifting from airlines and hotels to further industries, including attractions, ski resorts, and sports. If you are responsible for commercial ticket sales in one of those industries, you probably have already thought about developing...
The second anniversary of Smart Pricer approaches. Hence, we would like to share with you two of the lessons we have learnt after numerous price optimization projects. Lesson 1: Differentiate Prices AND Products for Price Optimization All moviegoers are different....
