The grand reopening Germany is restarting, with businesses opening slowly and people beginning to venture out. In our previous posts we discussed how the government is carefully limiting the size of gatherings to protect both workers and the general population. Now,...
Where are we now? We reached a milestone, the curve is flattening. With that achievement come the calls to reopen stores, attractions and sporting matches. We now start a tightrope walk, balancing risk to people with reopening the economy; trying to find the right...
Are we ready for the future? Sports play a major role in my life. Watching or playing, they drive me to achieve more, to be better. All of my childhood idols are athletes, Michael Jordan, Jan Frodeno, even Jan Ullrich in his battles against Lance Armstrong. Their...
To all of our customers, readers, and followers: Hopefully this post finds you and your family, friends and colleagues well. This crisis is impacting all of us in ways that we could never expect. By talking, listening and coming together, we can support each other and...
Getting the right ticket prices requires a lot of discipline and analysis — not luck. Here are three signs that are good indicators that your pricing strategy can benefit from a new way to approach pricing. 1) Your tickets sellout quickly or do not sellout at all Is...
In our last blog post of this series, we talked about what ticket sellers can learn from Amazon’s pricing strategy to get ahead of competition. But how does an organization based on ticket sales decide on the optimal price? Many Marketers and ticketing managers still...
