Guest post by Matthias Werner, CRM and RevOps Specialist – September 2026 Most professional sports clubs segment their fans by what they buy, how old they are, or how often they open an email. These methods are useful. But they overlook the richest behavioral data...
BERLIN, INNSBRUCK – MARCH 2023 Dynamic pricing for ski pass products promise four main effects: Significant increase in revenue Significant increase in the sale of tickets through online channels Increase in visitor numbers during off-peak times and better...
With mass vaccination programmes gathering pace and lockdown measures in some countries being gradually eased, the thoughts of businesses across Europe are turning to what the post-COVID economic landscape will look like. Like most sectors, it has been a long, hard...
The COVID pandemic has hit many commercial sectors hard. The impact on the hospitality, non-essential retail and travel industries in particular has grabbed a lot of the headlines. But what about the leisure sector? There is little doubt that venues and destinations...
Businesses all over the world are approaching 2021 with a mix of fear and optimism. There is no doubt that, with the COVID-19 pandemic still raging, conditions remain tough for commercial interests. Another year like 2020 would make the outlook very bleak indeed. On...
Required Capacity Management The need for capacity management is disrupting ticketing businesses. The regulations for staggered entry, physical distance and additional health measures make profitability difficult for attractions, sports and other entry-based...
