ZERMATT, SWITZERLAND AND BERLIN, GERMANY – MARCH 13, 2018. – Zermatt Bergbahnen AG and Smart Pricer have jointly developed a new dynamic pricing model. This model went live to the winter season 2018/19. Zermatt Bergbahnen is the operator of the well-known Swiss ski resort at the foot of the Matterhorn. Smart Pricer is Europe’s leading provider of dynamic pricing software in the sports and entertainment sector. Utilization, demand and booking time are the main drivers for the dynamic prices .

“With the new pricing model, we would like to reward guests with attractive prices.”

“With the new pricing model, we would like to reward guests with attractive prices. On the condition that, they decide weeks or days in advance for a stay of several days in our ski resort. This will help us to better plan our operations and reduce waiting times at checkouts and lifts, “says Markus Hasler, CEO, ZBAG.

The new pricing model is based on a comprehensive analysis of historical booking and sales data. Smart Pricer provides Zermatt with a business intelligence tool for operational price control. More importantly, it has interfaces to Skidata and Google Analytics. The tool displays not only historical data, but also current booking and sales data in real time. Furthermore, the expected future demand and utilization. Sandra Stockinger, Head of Marketing and Sales says: “Smart Pricers has convinced us with extensive experience in price optimization for sports and leisure providers such as Hertha BSC Berlin and UCI Kinowelt. With the new tool, we can dynamically adjust our prices based on a comprehensive database. ”

“Dynamic pricing is currently a hot topic at Swiss ski lifts.”

Christian Kluge, Managing Director of Smart Pricer GmbH, adds, “Dynamic pricing is currently a hot topic at Swiss ski lifts. Its  use by many sport and leisure suppliers has shown that it can smooth out fluctuations in demand and increase sales. We are very pleased about the good cooperation with a top destination like Zermatt. What’s more, we see great potential with other lift and cable car operators.”

Firstly, please visit www.matterhornparadise.ch for more information on Zermatt Bergbahnen AG,
Secondly, please visit www.smart-pricer.com for more information on Dynamic Pricing and Smart Pricer solutions,