Berlin, Germany – September 09, 2016 – Hertha BSC announced the introduction of a new dynamic pricing scheme for day tickets. The club made the decision to implement dynamic pricing after 1,5 years of extensive testing. Hertha BSC from Berlin has tested dynamic pricing at the Olympia stadium together with Smart Pricer. In the hope that, Hertha BSC is able to optimize ticket sales and fill the stadium more evenly. After all, Smart Pricer has developed a software, that optimizes ticket prices baes on real-time and predicted demand per game.

“The results of Hertha BSC Dynamic Pricing convinced us.”

“The results of with the Smart Pricer Software convinced us. We are pleased to use their dynamic pricing solution in the entire stadium”, said Thomas E. Herrich, Member of the Executive Board of Hertha BSC.

Smart Pricer is a Berlin based company, developing intelligent pricing solutions for the sports and entertainment industry. Franz Blechschmidt, Managing Director of Smart Pricer GmbH states, “We are thrilled to announce Hertha BSC as one of our new clients in professional sports. Hertha is one of the first clubs in Bundesliga to launch dynamic pricing. They will rely on our pricing solution to optimize ticket prices for games at the famous Olympia stadium. More important, this stadium is the14th largest in Europe with more than 74,000 seats. On the one hand, our partnership will allow Hertha to better utilize the venue capacity. Ón the other hand, they gain more revenue from sold tickets.,Furthermore, in combination with targeted marketing campaigns, attract more fans to the stadium.”

Firstly for any additional information regarding Hertha BSC, please visit their website

Secondly, to learn more about Smart Pricer’s solution in sports, visit our sports page.