BERLIN, GERMANY and BOCHUM, GERMANY – 6th June 2018 – UCI (United Cinemas International Multiplex GmbH) and Smart Pricer have successfully completed the roll-out of dynamic pricing three months ahead of schedule. The news follows January’s announcement to roll-out dynamic pricing in UCI to all German theaters.

“The roll-out itself was an incredibly smooth process. I would like to thank the implementation team of UCI, Smart Pricer and Compeso very much.  They have done a fantasic Job.” – Jens Heinze, Managing Director of UCI.

Claas Eimer, Commercial Director of UCI, notes regarding the commercial impact: “We are seeing good customer and employee acceptance. Hence, we look forward to improving the dynamic pricing model even further together with Smart Pricer.”

Smart Pricer specializes in dynamic pricing software

Smart Pricer is a Berlin-based company which specializes in bringing airline-type dynamic pricing to the cinema, entertainment, ski and sports industries. The software links with the ticketing (POS) systems of cinemas, theaters, ski and sports venues. As a result, it optimizes ticket prices in real time. Exhibitors set the pricing rules in the web-interface. Consequently, the tool optimizes prices automatically for every single show.

“We aim to create a true win-win for moviegoers, distributors and exhibitors alike. Moviegoers are rewarded for booking early with more attractive prices through the new pricing system,. Distributors and exhibitors raise their online sales and increase revenues.”, say Christian Kluge and Harald Paulus, MDs of Smart Pricer GmbH and Compeso GmbH.

Firstly, please visit any additional information regarding United Cinemas International (UCI) Multiplex GmbH.

Secondly, please visit for any additional information regarding dynamic pricing solutions by Smart Pricer GmbH.

Lastly, please visit for any additional information regarding POS solutions by Compeso GmbH .