SMART PRICING BLOG
Explore our latest articles and stay up to date with the latest trends and insights in global pricing.
Pricing Blog – Current Insights into Global Pricing Trends
Stay informed with expert insights into global pricing trends, industry best practices, and strategic responses to market change – helping you navigate complexity and drive pricing success.
The What & Why of Pay-What-You-Want Pricing (in Ticketing and Beyond)
No doubt you’ve noticed it too: Pay-what-you-want (PWYW) pricing initiatives are popping up more and more. The past years have seen the rise of theatres, museums, zoos and other ticketing businesses...
2 years of Dynamic Pricing: Increased online share and pleased guests
Zermatt Bergbahnen AG has renewed their two year-long collaboration with Smart Pricer. In our interview, Sandra Zenhäusern, Director of Marketing and Sales at the Zermatt Bergbahnen AG, explains the...
SRF: EV Zug introduces fully-automatic Dynamic Pricing with Smart Pricer
The SRF, the largest broadcasting company of German-speaking Switzerland, has interviewed Patrick Lengwiler, managing Director at EV Zug, about the implementation of fully-automated Dynamic Pricing...
The Grand German Bundesliga Ticketing Check: 2019/20 Season
A new exciting season of the German Bundesliga kicked-off exactly one month ago. As the football fever has hit us all, we have checked the current ticketing status of the football clubs competing...
We are launching our new SaaS brand “th!nkpricing”
Berlin, Germany, – September 02, 2019 - Smart Pricer, Europe’s leading provider for price optimization in ticketing, announced today the launch of its new brand “th!nkpricing”. Under this brand the...
Europe Premiere: EV Zug is the first sports club with fully automated dynamic pricing
Berlin, Germany; Zug, Switzerland; Lausanne, Switzerland; September 02, 2019 - EV Zug, Swiss Ice Hockey Vice Champion and Swiss Ice Hockey Cup Winner 2019, is the first European club in professional...