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Smart Pricing Blog Posts
3 proven steps to implement a pricing strategy that fits your business goals
In our last blog post of this series, we talked about what ticket sellers can learn from Amazon’s pricing strategy to get ahead of competition. But how does an organization based on ticket sales decide on the optimal price? Many Marketers and ticketing managers still...
How Sports and Entertainment venues learn from Amazon to get ahead of competition
In the first blog post of our series, we talked about the chances that digitalization is providing businesses of all size. Early adopters with a new mindset on pricing are questioning pricing strategies to unlock unused revenue potential. Companies are thinking about...
In times of digitalization, data-based pricing is not a choice, it’s a must
With the coming of the Digital age, companies have more information on customer behavior at their fingertips than ever before. Access to valuable insights has grown exponentially with the influx of data being captured through interactions with products and services,...
After a successful first Winter the Engadin St Moritz Bergbahnen continue Smart Pricing
The Engadin St Moritz Bergbahnen have been very satisfied with the introduction of Dynamic Pricing, which they called the "Snow Deal". As a result of the positive effects, they want to continue using the system in the next season, according to a report by HTR. With...
Smart Ticket Pricing in Action – Real Cases with St Moritz, FCB Basketball, and Chocoversum
The trend of Flexible Pricing is shifting from airlines and hotels to further industries, including attractions, ski resorts, and sports. If you are responsible for commercial ticket sales in one of those industries, you probably have already thought about developing...
3 Key insights after 4 months of flexible pricing in Engadin St Moritz
St Moritz Upper Engadin introduced a new flexible pricing model for the winter season 2018/19. In the new model, the price for day and multi-day tickets varies according to demand. Furthermore, the time of booking also affects the price. Early bookers, who purchase...