Berlin, Germany, – September 02, 2019 – Smart Pricer, Europe’s leading provider for price optimization in ticketing, announced today the launch of its new brand “th!nkpricing”. Under this brand the Berliners offer convenient self-service solutions for ticket sellers to improve their ticket pricing.

“During 5 years of working with over 50 clients from various industries, many CEOs, marketing and ticketing managers often do not know how and where to start challenging their current prices,” explains Christian Kluge, Co-founder and MD of Smart Pricer. “With th!nkpricing, we now offer a platform that enables everyone who sells tickets to understand, simulate and optimize their pricing. ”

At launch, th!nkpricing will offer two products. The first, Evaluator, is a one-time pricing simulation that allows users to assess their current prices and identify opportunities for improvement. The tool benchmarks the current pricing distribution and then allows the user to evaluate potential updates by shifting their prices.

The second, Optimizer, goes one step further. It combines a pricing simulation with demand forecasting and current Sales data to provide daily price recommendations. Users can put these recommendations into their point of sales, while the web-based monitoring tool of th!nkpricing gives a detailed overview of the price strategy performance over time.

“From our learnings, many ticket sellers are not aware yet of the importance of pricing for their business,” adds Franz Blechschmidt, Co-founder and MD of Smart Pricer”. “Our vision is to make the complex topic of pricing understandable and accessible to everyone”.

To support the mission of educating ticket sellers on the effectiveness of pricing, the th!nkpricing team is announcing a new blog that will provide helpful and insightful material as well as sharing key experiences videos, infographics, and other content.

About th!nkpricing

th!nkpricing is a brand of Smart Pricer. We make professional pricing accessible by offering a platform that helps to understand, simulate, and optimize pricing with machine learning-driven algorithms and advanced demand prediction.

About Smart Pricer

Smart Pricer provides ski resorts, cinemas, sports clubs and entertainment venues around the world with consulting and the tools they need to increase ticket revenue. The Berlin-based start-up has more than 10 years’ experience in pricing for airlines and has already priced more than 30 million tickets. Smart Pricer is the partner for many top companies, such as the Swiss Zermatt Bergbahnen AG, Germany’s #1 dinner show Palazzo and the world famous sports club FC Bayern Munich.

For more information on th!nkpricing please visit