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Concert ticket promoters are leaving money on the table
If you have looked for a concert ticket recently, you probably have seen similar tickets being offered on various platforms for a wide range of prices. The main reason behind this is the secondary market for tickets. On this market, tickets are either resold with the...
3 signs it is time for a new ticket pricing strategy – (and 5 steps to starting it)
Getting the right ticket prices requires a lot of discipline and analysis — not luck. Here are three signs that are good indicators that your pricing strategy can benefit from a new way to approach pricing. 1) Your tickets sellout quickly or do not sellout at all Is...
Avengers: Endgame – Exhibitors have left US$124 million on the table so far
On April 26, Avengers: Endgame came into cinemas around the world. The movie already grossed US$1.2 billion worldwide in its opening weekend. As of May 13, it has even achieved grosses of US$2.48 billion. However, despite the enormous success of the movie, exhibitors...
3 proven steps to implement a pricing strategy that fits your business goals
In our last blog post of this series, we talked about what ticket sellers can learn from Amazon’s pricing strategy to get ahead of competition. But how does an organization based on ticket sales decide on the optimal price? Many Marketers and ticketing managers still...
How Sports and Entertainment venues learn from Amazon to get ahead of competition
In the first blog post of our series, we talked about the chances that digitalization is providing businesses of all size. Early adopters with a new mindset on pricing are questioning pricing strategies to unlock unused revenue potential. Companies are thinking about...
In times of digitalization, data-based pricing is not a choice, it’s a must
With the coming of the Digital age, companies have more information on customer behavior at their fingertips than ever before. Access to valuable insights has grown exponentially with the influx of data being captured through interactions with products and services,...