On the occasion of the extension of the cooperation between the ski resort Zermatt Bergbahnen AG (ZBAG) and Smart Pricer, we talked to Markus about strategic challenges such as shorter winters, investments in the summer offer and digitalization. Dear Markus,...
Zermatt Bergbahnen AG (ZBAG) has extended its dynamic pricing with Smart Pricer for several years and expanded it even further. In our second interview, we asked Markus about dynamic pricing and the alternatives for mountain railways that are not yet ready for it....
The Aletsch Bergbahnen AG have extended their one-year cooperation with Smart Pricer. In this interview, CEO Valentin König explains what effects dynamic pricing has had so far and gives tips for ski resorts considering improving their pricing. Dear Valentin, what...
The COVID pandemic has hit many commercial sectors hard. The impact on the hospitality, non-essential retail and travel industries in particular has grabbed a lot of the headlines. But what about the leisure sector? There is little doubt that venues and destinations...
Required Capacity Management The need for capacity management is disrupting ticketing businesses. The regulations for staggered entry, physical distance and additional health measures make profitability difficult for attractions, sports and other entry-based...
Trend towards moving sales online The trend to move sales online is not new, but is accelerating and is more successful when price communication is planned. There are many benefits to shifting your sales online such as: Improved operational planning & resource...
