Whether it’s a concert hall, theatre or opera house, finding the right ticket pricing strategy is no easy feat. In the last few years, there has been a rise of new pricing schemes in the live entertainment industry. More and more venues have started to challenge their...
If you have looked for a concert ticket recently, you probably have seen similar tickets being offered on various platforms for a wide range of prices. The main reason behind this is the secondary market for tickets. On this market, tickets are either resold with the...
