Guest post by Matthias Werner, CRM and RevOps Specialist – September 2026 Most professional sports clubs segment their fans by what they buy, how old they are, or how often they open an email. These methods are useful. But they overlook the richest behavioral data...
BERLIN – November 2024 The FISU World University Games, previously known as the Universiade, is a prestigious international multi-sport event held every two years since 1959, bringing together student athletes from all over the world. As one of the largest multi-sport...
BERLIN – February 2024 Filippo Scanzano, Country Manager DACH for Attractions, Sport & Entertainment at Smart Pricer, was recently a guest at TicketingPodcast.com, the international podcast for ticketing managers. Hosted by Carl-Erik Michalsen Moberg, CEO of...
BERLIN – Dezember 2023 Dynamic pricing is an exciting and, at times, emotional topic that is increasingly gaining attention in the live entertainment industry worldwide. An exclusive industry survey conducted by leading B2B publication MusikWoche with various...
The grand reopening Germany is restarting, with businesses opening slowly and people beginning to venture out. In our previous posts we discussed how the government is carefully limiting the size of gatherings to protect both workers and the general population. Now,...
Where are we now? We reached a milestone, the curve is flattening. With that achievement come the calls to reopen stores, attractions and sporting matches. We now start a tightrope walk, balancing risk to people with reopening the economy; trying to find the right...
