The What & Why of Pay-What-You-Want Pricing (in Ticketing and Beyond)

The What & Why of Pay-What-You-Want Pricing (in Ticketing and Beyond)

Nov 27, 2019

No doubt you’ve noticed it too: Pay-what-you-want (PWYW) pricing initiatives are popping up more and more. The past years have seen the rise of theatres, museums, zoos and other ticketing businesses letting customers pay as they want. For some companies there could be...