Berlin – May 2026 Three Years of Data, Millions of Tickets, and a Unique A/B Test Across 10 Venues: The Christmas Garden event series, together with myticket and Smart Pricer, has conducted what is likely the most comprehensive dynamic pricing experiment in the...
BERLIN – Dezember 2023 UNIVERSUM BREMEN – A SCIENCE CENTER WITH A CLEAR PHILOSOPHY Universum Bremen, with its clear philosophy “We for others!”, focuses not only on fascinating experiences and knowledge transfer, but also on fair and transparent...
With mass vaccination programmes gathering pace and lockdown measures in some countries being gradually eased, the thoughts of businesses across Europe are turning to what the post-COVID economic landscape will look like. Like most sectors, it has been a long, hard...
Trend towards moving sales online The trend to move sales online is not new, but is accelerating and is more successful when price communication is planned. There are many benefits to shifting your sales online such as: Improved operational planning & resource...
The grand reopening Germany is restarting, with businesses opening slowly and people beginning to venture out. In our previous posts we discussed how the government is carefully limiting the size of gatherings to protect both workers and the general population. Now,...
Where are we now? We reached a milestone, the curve is flattening. With that achievement come the calls to reopen stores, attractions and sporting matches. We now start a tightrope walk, balancing risk to people with reopening the economy; trying to find the right...
