Berlin – August 2026 For years, the secondary ticket market has been one of the most controversial topics in the live entertainment industry. Hardly any other topic is discussed as emotionally. Promoters criticize speculative resales. Fans are annoyed by massively...
Berlin – August 2026 Cultural institutions today face a dual challenge: declining subsidies on the one hand and rising costs on the other. Many venues are searching for ways to strengthen their revenues – without losing their accessibility or cultural mission. One...
8 Million CHF, 75% Attendance: The New Benchmark for Dynamic Pricing in Theatre. What happens when you combine innovative technology, precise data analytics, and a customer-centric approach in a pioneering project? The Grand Théâtre de Genève and Smart Pricer have...
Berlin – May 2026 Three Years of Data, Millions of Tickets, and a Unique A/B Test Across 10 Venues: The Christmas Garden event series, together with myticket and Smart Pricer, has conducted what is likely the most comprehensive dynamic pricing experiment in the...
Three years, millions of tickets, 10 locations: A milestone for Dynamic Pricing in ticketing. What happens when you funnel three years of data history and millions of ticket sales into a cross-location A/B test? Christmas Garden, myticket, and Smart Pricer have...
