Berlin – March 2025 Pricing ski tickets is one of the most powerful levers for the financial success of ski resorts. While competitive benchmarks and business goals are crucial, the perception of guests plays an equally important role. That’s where price sensitivity...
Berlin – November 2024 How can a basketball club like the Frankfurt Skyliners better understand how fans perceive ticket prices – and make smarter, data-driven pricing decisions? Our recent price sensitivity analysis shows how a targeted survey of season ticket...
From numerous discussions and projects (FC Bayern Munich counts on Smart Pricer for ‘no-show’ reduction) with our partners, we know that the ‘no-show’ phenomenon is a relevant field of action for many event organisers. We are delighted to present a guest article on...
BERLIN – November 2024 The FISU World University Games, previously known as the Universiade, is a prestigious international multi-sport event held every two years since 1959, bringing together student athletes from all over the world. As one of the largest multi-sport...
BERLIN – April 2024 Not only is Bayer Leverkusen brilliant on the pitch this season, but they are also leading the standings in the sport of business. As part of their continuous review and optimization strategy for ticketing, the newly crowned Bundesliga champions...
