8 Million CHF, 75% Attendance: The New Benchmark for Dynamic Pricing in Theatre. What happens when you combine innovative technology, precise data analytics, and a customer-centric approach in a pioneering project? The Grand Théâtre de Genève and Smart Pricer have...
Berlin – May 2026 Three Years of Data, Millions of Tickets, and a Unique A/B Test Across 10 Venues: The Christmas Garden event series, together with myticket and Smart Pricer, has conducted what is likely the most comprehensive dynamic pricing experiment in the...
Three years, millions of tickets, 10 locations: A milestone for Dynamic Pricing in ticketing. What happens when you funnel three years of data history and millions of ticket sales into a cross-location A/B test? Christmas Garden, myticket, and Smart Pricer have...
Berlin – November 2025 Dynamic pricing is one of the most discussed topics in ticketing. Few other pricing models have polarised opinions so strongly: For some, it’s an indispensable tool for increasing revenue and improving capacity utilisation, while for...
Berlin – November 2025 Mountain resorts face a familiar challenge: increasing revenue while offering guests a fair and attractive price structure. This is especially true when skier numbers remain stable from one winter to the next—and accommodation capacities grow...
