Berlin, Germany, October 02, 2018 – Smart Pricer is excited to announce their newly formed partnership with SecuTix via an integration of the intelligent price optimization software. This move allows the first fully automated, real-time price adjustments in sports and entertainment.

The integration of Smart Pricer’s intelligent pricing tool with SecuTix’ SaaS ticketing solution SecuTix 360° is giving ticketing managers convenient access to the advanced pricing service. With this cooperation, SecuTix’s clients have direct access to Smart Pricer’s intelligent pricing software. Smart Pricer’s service is built around a real-time pricing service powered by machine learning. In the pricing mechanism, more than 100 parameters are consumed, analyzed in real-time and price optimizations proposed. Clients can update and accept ticket price updates with „one-click“. This is guaranteed by the bi-directional interface in the software.

Franz Blechschmidt, Co-founder and Managing Director of Smart Pricer stated, “We are excited to be Secutix’s new partner for ticket price optimizations. Through our partnership, we can offer clients direct access to our pricing know-how and technology. Daily manual work of entering price updates into the system will disappear. We see great potential in this partnership and are looking forward to boosting ticketing revenue”.
SecuTix provides the SaaS ticketing solution SecuTix 360°, a globally integrated software suite. It has been developed particularly for professionals in the fields of entertainment, leisure, and events, wishing to expand their offering and revenue but also to excel in managing their customer relationship.

The platform is used throughout Europe by more than 175 active customers including large sports clubs and stadiums, live entertainment businesses, and leading museums as well as city portals. SecuTix manages a yearly sales volume of over 45 million tickets. The main product SecuTix 360°, is a cloud-based platform, that combines ticketing with CRM functions and marketing and is being offered as a White-Label SaaS. As the current ticketing partner for UEFA, SecuTix might also be the go-to ticketing partner for the European Championship in Germany 2024. Read more about SecuTix here.

Smart Pricer’s team of pricing experts provides cinemas, sports clubs, ski resorts and entertainment venues around the globe with the necessary tools to increase ticketing revenues and attract more visitors. With over 10 years of airline pricing experience and millions of pricing optimizations, Smart Pricer is the go-to-partner for many top industry players such as Europe’s largest cinema chain Odeon-UCI, Germany’s famous sports club FC Bayern München and Swiss Zermatt Bergbahnen AG. Smart Pricer continues to help companies achieve an increase in ticketing revenues by +5-15% while enhancing visitor satisfaction.

Please have a look at our solutions in pricing and ticketing optimization for further information.