SMART PRICING BLOG
Explore our latest articles and stay up to date with the latest trends and insights in global pricing.
Pricing Blog – Current Insights into Global Pricing Trends
Stay informed with expert insights into global pricing trends, industry best practices, and strategic responses to market change – helping you navigate complexity and drive pricing success.
Dynamic pricing for ski lifts: Current status, benefits and models
In the last 2 years, the number of European ski resorts using dynamic pricing has more than tripled: from 5 to over 15 (see fig. 1). On top of this trend, we’ve taken the opportunity to provide an...
Live entertainment venues reconsider their ticket pricing strategy
Whether it’s a concert hall, theatre or opera house, finding the right ticket pricing strategy is no easy feat. In the last few years, there has been a rise of new pricing schemes in the live...
The What & Why of Pay-What-You-Want Pricing (in Ticketing and Beyond)
No doubt you’ve noticed it too: Pay-what-you-want (PWYW) pricing initiatives are popping up more and more. The past years have seen the rise of theatres, museums, zoos and other ticketing businesses...
2 years of Dynamic Pricing: Increased online share and pleased guests
Zermatt Bergbahnen AG has renewed their two year-long collaboration with Smart Pricer. In our interview, Sandra Zenhäusern, Director of Marketing and Sales at the Zermatt Bergbahnen AG, explains the...
SRF: EV Zug introduces fully-automatic Dynamic Pricing with Smart Pricer
The SRF, the largest broadcasting company of German-speaking Switzerland, has interviewed Patrick Lengwiler, managing Director at EV Zug, about the implementation of fully-automated Dynamic Pricing...
The Grand German Bundesliga Ticketing Check: 2019/20 Season
A new exciting season of the German Bundesliga kicked-off exactly one month ago. As the football fever has hit us all, we have checked the current ticketing status of the football clubs competing...