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Return of foreign guests, shorter winters and digitalisation | Markus Hasler talks about strategic challenges for ski resorts
On the occasion of the extension of the cooperation between the ski resort Zermatt Bergbahnen AG (ZBAG) and Smart Pricer, we talked to Markus about strategic challenges such as shorter winters, investments in the summer offer and digitalization. Dear Markus,...
Zermatt extends Dynamic Pricing with Smart Pricer | Interview with Markus Hasler on Dynamic Pricing and alternatives for ski resorts that are not yet ready for it
Zermatt Bergbahnen AG (ZBAG) has extended its dynamic pricing with Smart Pricer for several years and expanded it even further. In our second interview, we asked Markus about dynamic pricing and the alternatives for mountain railways that are not yet ready for it....
Interview with Valentin König, CEO of Aletsch Bahnen AG, about his experience with Dynamic Pricing
The Aletsch Bergbahnen AG have extended their one-year cooperation with Smart Pricer. In this interview, CEO Valentin König explains what effects dynamic pricing has had so far and gives tips for ski resorts considering improving their pricing. Dear Valentin, what...
COVID Response Strategies for Ticket Sales
The COVID pandemic has hit many commercial sectors hard. The impact on the hospitality, non-essential retail and travel industries in particular has grabbed a lot of the headlines. But what about the leisure sector? There is little doubt that venues and destinations...
Five Steps to Get Your Pricing Strategies Right in 2021
Businesses all over the world are approaching 2021 with a mix of fear and optimism. There is no doubt that, with the COVID-19 pandemic still raging, conditions remain tough for commercial interests. Another year like 2020 would make the outlook very bleak indeed. On...
Make Capacity Management work for you
Required Capacity Management The need for capacity management is disrupting ticketing businesses. The regulations for staggered entry, physical distance and additional health measures make profitability difficult for attractions, sports and other entry-based...