Berlin, Germany, July 2019 – Hertha BSC has decided to continue their long-term partnership with the pricing experts from Smart Pricer. The football club from Germany’s capital is delighted with the very positive results of Smart Pricer’s Dynamic Pricing Software.
Thomas E. Herrich, Member of the Executive Board of Hertha BSC says: “We are happy to continue our collaboration with Smart Pricer. Analytical ticket pricing has become an essential part in our ticketing strategy. With Smart Pricer’s solution we are able to optimize our ticket sales while rewarding loyal fans and early bookers at the same time.”
The decision to extend the partnership is made at a time where sports clubs around the globe are starting to embrace the opportunities of digitalisation in modern ticketing. Hertha BSC has started to integrate Dynamic Pricing in their ticketing strategy already three years ago as first mover in professional sports in Germany. Today Hertha’s ticketing managers optimize and control prices for each game in the Olympiastadion Berlin, while always saving their fans’ interests.
“Dynamic Pricing is key for the future of sports ticketing”, says Smart Pricer’s Managing Director Franz Blechschmidt. “We are very happy to continue the successful work with Hertha BSC’s ticketing team and shape the further development of the club’s innovative ticketing strategy.”
Over the last three seasons, the implementation of Dynamic Pricing in the Olympiastadion Berlin has yielded great benefits for both the football club and its devoted fans. On the one hand, Hertha BSC has achieved revenue growth as well as a significant increase in online sales and early bookers. On the other hand, fans have profited from the innovative pricing strategy too as they get rewarded with more attractive ticket prices when, for instance, they book in advance or attend low demand games.
In light of these positive results, Smart Pricer and Hertha BSC are looking forward to continuing their successful collaboration and to reaching new heights together in the upcoming years.
About Hertha BSC
Hertha BSC can look back on more than 125 years of history making it one of the oldest clubs in the Bundesliga. The largest club in Berlin currently has around 35.000 members. At the beginning of the 1930s, Hertha BSC became German champion twice in a row. The club reached the DFB Cup final three times. In 1979, the club reached the semifinals of the UEFA Cup and made it to the second round of the champions league in 2000. The Olympic Stadium – the home ground of the Blue-and-Whites – is the home stadium since 1963 and holds 74,629 spectators.
About Smart Pricer
Smart Pricer’s team provides sports clubs around the globe with the necessary education and tools to increase ticketing revenues. We have gained over 12 years of airline pricing experience and optimized the pricing of more than 50 million tickets. Smart Pricer is the go-to-partner for many noteworthy clubs such as Berlin’s Bundesliga club, Hertha BSC, Bayer 04 Leverkusen, VfB Stuttgart and Eintracht Frankfurt.