Trend towards moving sales online The trend to move sales online is not new, but is accelerating and is more successful when price communication is planned. There are many benefits to shifting your sales online such as: Improved operational planning & resource...
The corona crisis is challenging especially for those industries that rely on constant visitor streams and fans such as mountain railways, sports clubs, and cinemas. Companies in these industries need to come up with new and creative ways to keep their business...
The grand reopening Germany is restarting, with businesses opening slowly and people beginning to venture out. In our previous posts we discussed how the government is carefully limiting the size of gatherings to protect both workers and the general population. Now,...
On April 26, Avengers: Endgame came into cinemas around the world. The movie already grossed US$1.2 billion worldwide in its opening weekend. As of May 13, it has even achieved grosses of US$2.48 billion. However, despite the enormous success of the movie, exhibitors...
The young generation is setting new standards for many traditional industries. According to a representative survey of 1,000 German consumers commissioned by PwC, people under 30 have high expectations of their shopping experience. As a fact, they are the drivers of...
Moviepass has disrupted the conventional cinema pricing strategy. Many theatres, especially in the USA, have been skeptical of a cinema subscription model ever since. However, cinemas should be proactive in evaluating their own pricing system to remain competitive....
