In the newly created position, he reports into the CEO and is responsible for marketing, sales and commercial customer support at the GSA market leader for holistic ticket price optimization.
The 37-year-old joins from sports marketing agency Infront Germany, where he was responsible for business development for four years. Prior to that, the Bielefeld native spent nine years in various roles at European market leader for ticketing CTS Eventim, most recently as Team Lead in the Data Science unit.
“Due to rising inflation, more and more market players are currently approaching us to help them increase their sales, capacity utilization at weak events and the share of early bookers. We are pleased that with Filippo we won a proven expert in the field of sports and entertainment, who brings in both network and the necessary industry know-how,” explains Christian Kluge, founder and CEO of Smart Pricer.
Filippo Scanzano adds, “Data-based decisions, dynamic adaptations to fast and constantly changing circumstances as well as digitalization in general are becoming more and more relevant also in the sports & entertainment sector. Smart Pricer has the right solutions for the challenges of the industry and I am looking forward to further grow this area.”
Berlin based Smart Pricer was founded in 2015 and successfully works with more than 100 customers worldwide. These include some of the top ski resorts in the Alps, leading sports clubs as well as attractions and live entertainment operators.
Country Manager DACH Attractions, Sport & Entertainment
+49 175 4815774
Founder & CEO
About Smart Pricer
Smart Pricer provides mountain railroads, sport clubs and concert promoters and attractions around the world with modern solutions and the necessary tools to increase their ticket sales through price optimization and to improve visitor flow management. The pricing experts from Berlin and Innsbruck have already dynamically priced more than 100 million tickets. Today, Smart Pricer is the go-to partner for many top companies, such as FC Bayern München, DEAG, Bergbahnen Sölden and Gurgl, Zermatt Bergbahnen AG and Aletscharena. For more information about Dynamic Pricing and the solutions of Smart Pricer GmbH, please visit www.smart-pricer.com.