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Smart Pricing Blog Posts
Crowd Control – How your Business can benefit from Capacity Management
Where are we now? We reached a milestone, the curve is flattening. With that achievement come the calls to reopen stores, attractions and sporting matches. We now start a tightrope walk, balancing risk to people with reopening the economy; trying to find the right...
My View on the Sports Ticketing Industry
Are we ready for the future? Sports play a major role in my life. Watching or playing, they drive me to achieve more, to be better. All of my childhood idols are athletes, Michael Jordan, Jan Frodeno, even Jan Ullrich in his battles against Lance Armstrong. Their...
My personal view on the current state of business
To all of our customers, readers, and followers: Hopefully this post finds you and your family, friends and colleagues well. This crisis is impacting all of us in ways that we could never expect. By talking, listening and coming together, we can support each other and...
Dynamic pricing for ski lifts: Current status, benefits and models
In the last 2 years, the number of European ski resorts using dynamic pricing has more than tripled: from 5 to over 15 (see fig. 1). On top of this trend, we’ve taken the opportunity to provide an overview of the reasons that lead ski resorts to introduce dynamic...
Live entertainment venues reconsider their ticket pricing strategy
Whether it’s a concert hall, theatre or opera house, finding the right ticket pricing strategy is no easy feat. In the last few years, there has been a rise of new pricing schemes in the live entertainment industry. More and more venues have started to challenge their...
The What & Why of Pay-What-You-Want Pricing (in Ticketing and Beyond)
No doubt you’ve noticed it too: Pay-what-you-want (PWYW) pricing initiatives are popping up more and more. The past years have seen the rise of theatres, museums, zoos and other ticketing businesses letting customers pay as they want. For some companies there could be...