BERLIN, GERMANY and ST. MORITZ SWITZERLAND – 3rd July 2018 – From September 1st Upper Engadin will implement a unique pricing model for ski passes in the Alpine region. On 12th of June the general public was informed about the new price strategy in a media release. The technical implementation of the dynamic pricing system is carried out by the software supplier Smart Pricer.
Winter sports guests are engaged by offers and pricing models which exhibit high quality and innovation. In order to meet this need, the Upper Engadin ski resorts are introducing a dynamic pricing model for the upcoming winter season 2018/2019. Instead of asking for the same price every day over the entire season, the price for day and multi-day tickets varies according to demand on the respective validity date. In addition, the time of a booking also affects the final price. Early bookers who purchase their tickets up to 15 days before payment will receive discounts of up to 30% on their ski passes.
The complete conversion of all day – and multi-day tickets to the dynamic pricing model is so far distinctive in Switzerland. “Given that Smart Pricer is Europe’s leading supplier of dynamic pricing software and consulting in the sports and entertainment sector, we have now found a trustworthy partner with extensive know-how for this ambitious project.”, says Markus Meili, Managing Director of Engadin St Moritz Mountains AG and Markus Moser, Chairman of the Management Board of Corvatsch AG.
To enforce price optimization and operational price control, Smart Pricer software is linked to the ski resort’s ticketing system. Optimization takes place in two basic steps: First a demand forecast for each day of the season is generated on the basis of historical booking data, season weeks and holiday calendars, this determines the starting price for that day. Secondly, the price increases more slowly or faster depending on the time of booking and advance bookings.
„With the new pricing model we aim to create a real win-win situation for all skiers and snowboards as well as for ski resorts. Snow sports lovers will be rewarded for their early purchase with attractive prices. Ski resorts can further improve the quality of service through shorter lines at the lifts as well as a better distribution of occupancy in the course of the winter season. The pioneering role of St Moritz is world-famous and we look forward to optimizing the prices of the ski resorts in Upper Engadin“ says Christian Kluge, Managing Director at Smart Pricer GmbH.
For more information regarding the ski resorts in Upper Engadin, please visit www.engadin.stmoritz.ch/winter
For further information concerning dynamic pricing and solutions of Smart Pricer, please visit www.smart-pricer.com