Are we ready for the future? Sports play a major role in my life. Watching or playing, they drive me to achieve more, to be better. All of my childhood idols are athletes, Michael Jordan, Jan Frodeno, even Jan Ullrich in his battles against Lance Armstrong. Their...
The SRF, the largest broadcasting company of German-speaking Switzerland, has interviewed Patrick Lengwiler, managing Director at EV Zug, about the implementation of fully-automated Dynamic Pricing as the first sports club in Europe. Patrick Lengwiler explains that...
A new exciting season of the German Bundesliga kicked-off exactly one month ago. As the football fever has hit us all, we have checked the current ticketing status of the football clubs competing this year in Germany’s top tier football league. The result is the...
A previous published article from Deutschlandfunk highlights the challenges of no-shows in the Bundesliga. The German top tier football league faces the problem, that on average 10% of fans with valid tickets do not attend games. Notably, no-shows are quite common in...
We at Smart Pricer are proud to be working together with one of the most successful football clubs in the world, FC Bayern München by reducing the club’s no-show rate. FC Bayern München is facing the problem of fans who are not showing up to a game despite the...
While we are impressed by the dedication and effort that ticketing teams show every day in solving operational problems, filling seats and thinking ahead to what new challenges may come in the next season, we would like to highlight 3 ways to drive your ticketing to...
