Berlin – November 2025 Mountain resorts face a familiar challenge: increasing revenue while offering guests a fair and attractive price structure. This is especially true when skier numbers remain stable from one winter to the next—and accommodation capacities grow...
Berlin – March 2025 Pricing ski tickets is one of the most powerful levers for the financial success of ski resorts. While competitive benchmarks and business goals are crucial, the perception of guests plays an equally important role. That’s where price sensitivity...
INNSBRUCK, BERLIN – April 2024 Price, sales volume and costs are the three most important factors for profitability and form the essential part of the profit equation. By optimizing these factors, a company can increase its profitability and ensure its long-term...
BERLIN, INNSBRUCK – MARCH 2023 Dynamic pricing for ski pass products promise four main effects: Significant increase in revenue Significant increase in the sale of tickets through online channels Increase in visitor numbers during off-peak times and better...
Innsbruck, Obergurgl – January 2023. Premiere at 2670 meters above sea level The first Smart Pricer Conference was a complete success. Under the motto “Pricing on the mountain – for the mountain”, hosts Christian Kluge (CEO, Smart Pricer), Stefan...
Difficult initital situation for winter tourism Winter tourism is directly affected by developments such as inflation and price increases in the energy sector. Mountain ropeways are therefore once again facing new challenges, and the number of ski resorts introducing...
