No doubt you’ve noticed it too: Pay-what-you-want (PWYW) pricing initiatives are popping up more and more. The past years have seen the rise of theatres, museums, zoos and other ticketing businesses letting customers pay as they want. For some companies there could be...
Zermatt Bergbahnen AG has renewed their two year-long collaboration with Smart Pricer. In our interview, Sandra Zenhäusern, Director of Marketing and Sales at the Zermatt Bergbahnen AG, explains the effects dynamic prices have had on the successful Swiss ski lift...
The SRF, the largest broadcasting company of German-speaking Switzerland, has interviewed Patrick Lengwiler, managing Director at EV Zug, about the implementation of fully-automated Dynamic Pricing as the first sports club in Europe. Patrick Lengwiler explains that...
A new exciting season of the German Bundesliga kicked-off exactly one month ago. As the football fever has hit us all, we have checked the current ticketing status of the football clubs competing this year in Germany’s top tier football league. The result is the...
