Are we ready for the future? Sports play a major role in my life. Watching or playing, they drive me to achieve more, to be better. All of my childhood idols are athletes, Michael Jordan, Jan Frodeno, even Jan Ullrich in his battles against Lance Armstrong. Their...
To all of our customers, readers, and followers: Hopefully this post finds you and your family, friends and colleagues well. This crisis is impacting all of us in ways that we could never expect. By talking, listening and coming together, we can support each other and...
Whether it’s a concert hall, theatre or opera house, finding the right ticket pricing strategy is no easy feat. In the last few years, there has been a rise of new pricing schemes in the live entertainment industry. More and more venues have started to challenge their...
No doubt you’ve noticed it too: Pay-what-you-want (PWYW) pricing initiatives are popping up more and more. The past years have seen the rise of theatres, museums, zoos and other ticketing businesses letting customers pay as they want. For some companies there could be...
Zermatt Bergbahnen AG has renewed their two year-long collaboration with Smart Pricer. In our interview, Sandra Zenhäusern, Director of Marketing and Sales at the Zermatt Bergbahnen AG, explains the effects dynamic prices have had on the successful Swiss ski lift...
The SRF, the largest broadcasting company of German-speaking Switzerland, has interviewed Patrick Lengwiler, managing Director at EV Zug, about the implementation of fully-automated Dynamic Pricing as the first sports club in Europe. Patrick Lengwiler explains that...
