Three years, millions of tickets, 10 locations: A milestone for Dynamic Pricing in ticketing.
What happens when you funnel three years of data history and millions of ticket sales into a cross-location A/B test? Christmas Garden, myticket, and Smart Pricer have provided the answer. In what is likely the most comprehensive study on dynamic pricing in Europe, it was proven that intelligent algorithms do far more than just adjust prices. They serve as a powerful lever for better demand distribution and sustainable revenue growth—a best-practice example for the entire industry.
Key Challenges
Increasing Revenue and Profitability
Optimizing value creation through a data-driven pricing strategy that reflects the market value of every ticket in real-time and secures margins long-term.
Driving Early Online Sales
Maximizing planning certainty by providing targeted incentives for advance sales, thereby increasing the online shop share and reducing pressure on on-site box offices.
Harmonizing Visitor Flows
Strategically increasing occupancy in lower-frequency time slots to better distribute demand across the entire period and minimize waiting times on-site.
How Modern Revenue Management Works
From revenue growth to optimized visitor management: Discover all the results and benchmarks of our largest dynamic pricing experiment to date.