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FROM FANS FOR FANS: How the Skyliners use data to develop the perfect ticket strategy
Berlin – November 2024 How can a basketball club like the Frankfurt Skyliners better understand how fans perceive ticket prices – and make smarter, data-driven pricing decisions? Our recent price sensitivity analysis shows how a targeted survey of season ticket...
THROW-IN FROM SCIENCE: What do we know about No-Show behavior in european professional football?
From numerous discussions and projects (FC Bayern Munich counts on Smart Pricer for ‘no-show’ reduction) with our partners, we know that the ‘no-show’ phenomenon is a relevant field of action for many event organisers. We are delighted to present a guest article on...
FISU WORLD UNIVERSITY GAMES 2025: Targeted pricing strategies and market research insights
BERLIN – November 2024 The FISU World University Games, previously known as the Universiade, is a prestigious international multi-sport event held every two years since 1959, bringing together student athletes from all over the world. As one of the largest multi-sport...
BAYER 04 LEVERKUSEN: A Comprehensive Review of Price Sensitivity Studies and Ticketing Strategy
BERLIN – April 2024 Not only is Bayer Leverkusen brilliant on the pitch this season, but they are also leading the standings in the sport of business. As part of their continuous review and optimization strategy for ticketing, the newly crowned Bundesliga champions...
THE POWER OF TRANSPARENCY: Spotlighting Price Fairness in Dynamic Pricing
INNSBRUCK, BERLIN – April 2024 Price, sales volume and costs are the three most important factors for profitability and form the essential part of the profit equation. By optimizing these factors, a company can increase its profitability and ensure its long-term...
“HOT TOPIC” DYNAMIC PRICING: Smart Pricer guest at TicketingPodcast.com
BERLIN – February 2024 Filippo Scanzano, Country Manager DACH for Attractions, Sport & Entertainment at Smart Pricer, was recently a guest at TicketingPodcast.com, the international podcast for ticketing managers. Hosted by Carl-Erik Michalsen Moberg, CEO of...