SMART PRICING BLOG
Explore our latest articles and stay up to date with the latest trends and insights in global pricing.
Pricing Blog – Current Insights into Global Pricing Trends
Stay informed with expert insights into global pricing trends, industry best practices, and strategic responses to market change – helping you navigate complexity and drive pricing success.
Case Study: Grand Théâtre de Genève
8 Million CHF, 75% Attendance: The New Benchmark for Dynamic Pricing in Theatre.What happens when you combine innovative technology, precise data analytics, and a customer-centric approach in a...
3-year A/B test of dynamic pricing shows 16% higher revenue, 7% more visitors, and strong guest acceptance
Berlin – May 2026 Three Years of Data, Millions of Tickets, and a Unique A/B Test Across 10 Venues:The Christmas Garden event series, together with myticket and Smart Pricer, has conducted what is...
Case Study: Christmas Garden A/B Test
Three years, millions of tickets, 10 locations: A milestone for Dynamic Pricing in ticketing.What happens when you funnel three years of data history and millions of ticket sales into a...
HOW DYNAMIC PRICING REALLY WORKS – Insights from the International Ticketing Report by IQ
Berlin – November 2025 Dynamic pricing is one of the most discussed topics in ticketing. Few other pricing models have polarised opinions so strongly: For some, it's an indispensable tool for...
FLAT ONLINE DISCOUNTS VS. TRUE DYNAMIC PRICING: Which strategy drives revenue and guest satisfaction in the long run?
Berlin – November 2025 Mountain resorts face a familiar challenge: increasing revenue while offering guests a fair and attractive price structure. This is especially true when skier numbers remain...
PRICE SENSITIVITY SURVEYS FOR SKI TICKETS: A key to building smarter pricing strategies
Berlin – March 2025 Pricing ski tickets is one of the most powerful levers for the financial success of ski resorts. While competitive benchmarks and business goals are crucial, the perception of...