In the attraction industry, we differentiate 3 differet levels of price optimization. The first level is static pricing, where all prices stay the same. The second level is differentiated pricing, where prices differ by season and customer segment. The third level is Dynamic Pricing. Hereby, prices change constantly according to predicted and real-time demand.
This webinar explains the steps toward an inteligent price optimization and outlines best practices from all accross the industry.
Pricing is the most powerful tool to generate revenue. Yet, many attractions and museums are still selling ticket at a fixed standard price. Analyzing sales data and adjust the ticket prices to real demand anables new ways of customer-centric business optimization.