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3-year A/B test of dynamic pricing shows 16% higher revenue, 7% more visitors, and strong guest acceptance

3-year A/B test of dynamic pricing shows 16% higher revenue, 7% more visitors, and strong guest acceptance

May 22, 2026

Berlin – May 2026 Three Years of Data, Millions of Tickets, and a Unique A/B Test Across 10 Venues: The Christmas Garden event series, together with myticket and Smart Pricer, has conducted what is likely the most comprehensive dynamic pricing experiment in the...

INCREASING SALES THROUGH DATA-DRIVEN PRICING: A collaborative project with SC Magdeburg

Nov 3, 2023

BERLIN – November 2023 SC MAGDEBURG – A CLUB WITH CLEAR GOALS SC Magdeburg, one of the best-known handball clubs in Germany and current winner of the EHF Champions League, has clear strategic goals. The club’s management has focused on three main...

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Recent Posts

  • Case Study: Grand Théâtre de Genève
  • 3-year A/B test of dynamic pricing shows 16% higher revenue, 7% more visitors, and strong guest acceptance
  • Case Study: Christmas Garden A/B Test
  • HOW DYNAMIC PRICING REALLY WORKS – Insights from the International Ticketing Report by IQ
  • FLAT ONLINE DISCOUNTS VS. TRUE DYNAMIC PRICING: Which strategy drives revenue and guest satisfaction in the long run?

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