New Pricing strategies are revolutionizing the entertainment industry. Whenever there is a variable demand to a fixed capacitiy (like movie tickets), price differentiation is a logical tool for business optimization. When implemented correctly, new pricing strategies can increase revenue, online sales and attract more visitors during off-peak times.
Our newest webinar, jointly held with Celluliod Junkie, provides valuable experiences on wordwide best pricing practices and reflects the current trend in cinemas.
Pricing is the most powerful tool to generate revenue. Yet, many movie theatre operators are still seeling ticket at a fixed standard price. Analyzing sales data and adjust the ticket prices to real demand anables new ways of customer-centric business optimization.