Smart Pricer Blog Posts
We publish regular posts about the pricing development in different industries worldwide and the technical opportunities to optimize revenue.
What is the ONE difference when applying Dynamic Pricing in entertainment compared to online retail?
The main goal for companies in the cinema, event and sports industries is to maximize profits from tickets and sell as many tickets for their venues and shows as possible. However, not every show and venue have the same value to customers. Cinemas and theaters have...read more
According to Quartz, the way cinemas think about pricing is almost revolutionary. After ticket prices stagnating for decades, the first market leaders have discovered the system of dynamic pricing to give movie-goers more flexibility when visiting the theaters. The...read more
While we are impressed by the dedication and effort that ticketing teams show every day in solving operational problems, filling seats and thinking ahead to what new challenges may come in the next season, we would like to highlight 3 ways to drive your ticketing to...read more
As the second anniversary of Smart Pricer approaches we would like to share with you two of the lessons we have learnt after numerous price optimization projects. Lesson 1: Differentiate Prices AND Products Moviegoers are different and leading exhibitors want to make...read more