SMART PRICING BLOG
Explore our latest articles and stay up to date with the latest trends and insights in global pricing.
Pricing Blog – Current Insights into Global Pricing Trends
Stay informed with expert insights into global pricing trends, industry best practices, and strategic responses to market change – helping you navigate complexity and drive pricing success.
HOW DYNAMIC PRICING REALLY WORKS – Insights from the International Ticketing Report by IQ
Berlin – November 2025 Dynamic pricing is one of the most discussed topics in ticketing. Few other pricing models have polarised opinions so strongly: For some, it's an indispensable tool for...
FLAT ONLINE DISCOUNTS VS. TRUE DYNAMIC PRICING: Which strategy drives revenue and guest satisfaction in the long run?
Berlin – November 2025 Mountain resorts face a familiar challenge: increasing revenue while offering guests a fair and attractive price structure. This is especially true when skier numbers remain...
PRICE SENSITIVITY SURVEYS FOR SKI TICKETS: A key to building smarter pricing strategies
Berlin – March 2025 Pricing ski tickets is one of the most powerful levers for the financial success of ski resorts. While competitive benchmarks and business goals are crucial, the perception of...
FROM FANS FOR FANS: How the Skyliners use data to develop the perfect ticket strategy
Berlin – November 2024 How can a basketball club like the Frankfurt Skyliners better understand how fans perceive ticket prices – and make smarter, data-driven pricing decisions? Our recent price...
THROW-IN FROM SCIENCE: What do we know about No-Show behavior in european professional football?
From numerous discussions and projects (FC Bayern Munich counts on Smart Pricer for ‘no-show’ reduction) with our partners, we know that the ‘no-show’ phenomenon is a relevant field of action for...
FISU WORLD UNIVERSITY GAMES 2025: Targeted pricing strategies and market research insights
BERLIN – November 2024 The FISU World University Games, previously known as the Universiade, is a prestigious international multi-sport event held every two years since 1959, bringing together...