BERLIN, INNSBRUCK – MARCH 2023 Dynamic pricing for ski pass products promise four main effects: Significant increase in revenue Significant increase in the sale of tickets through online channels Increase in visitor numbers during off-peak times and better...
After finishing winter season 21/22, planning for winter 22/23 has already begun. Similar to the previous season, this one is also characterized by great uncertainties: How will inflation develop? What impact will the Ukraine war have?To what extent will our operating...
With mass vaccination programmes gathering pace and lockdown measures in some countries being gradually eased, the thoughts of businesses across Europe are turning to what the post-COVID economic landscape will look like. Like most sectors, it has been a long, hard...
Businesses all over the world are approaching 2021 with a mix of fear and optimism. There is no doubt that, with the COVID-19 pandemic still raging, conditions remain tough for commercial interests. Another year like 2020 would make the outlook very bleak indeed. On...
No doubt you’ve noticed it too: Pay-what-you-want (PWYW) pricing initiatives are popping up more and more. The past years have seen the rise of theatres, museums, zoos and other ticketing businesses letting customers pay as they want. For some companies there could be...
The main goal for companies in the cinema, event and sports industries is to maximize profits from tickets. Additionally, they want to sell as many tickets for their venues and shows as possible. Dynamic Pricing in retail has the goal to maximize profit as well....
