Case Study: Even out Demand and Increase the Number of Visitors at EV Zug
Smart Pricer assisted EV Zug in designing a fully automated real-time dynamic pricing strategy. The one of a kind system, allowing price changes to happen based on preset parameters without human intervention, was made possible by Smart Pricer’s partnership with Secutix, EVZ’s ticketing system.
Project Summary
Our solution was a fully-automated dynamic pricing strategy. Dynamic pricing is flexible, allowing the machine-learning algorithm to adjust ticket prices in real time based on demand and other parameters. This provides revenue-opportunities, incentivizes early and online bookers with more attractive prices and guarantees that season tickets remain at the lowest price.