Case Study: Implementing Dynamic Pricing at Zermatt Bergbahnen AG
Zermatt Bergbahnen AG was one of the first Swiss ski resorts to introduce Dynamic Pricing with us a few years ago. In our case study on Zermatt Bergbahnen AG, we describe the introduction of Dynamic Pricing step by step, from the integration with SKIDATA, to the analysis of price influencing factors, to the execution of the new pricing strategy.
Our main goal for Zermatt Bergbahnen is to increase sales at off-peak times and increase online sales. We structured the project into three steps to get full insights in previous sales activity, define a new pricing strategy, and implement our automated pricing software.
As the demand for ski resorts is highly adaptable to season and weather conditions, we focused on main demand drivers to set attractive prices for low-demand days and charge more at peak-times. Demand forecast and real-time adjustments based on booking behavior allow the best price-point setting for tickets for all point-of-sales.